nonrpofit messages survey

Our just-completed Nonprofit Messages Survey of more than 1,500 nonprofit leaders reveals that most organizations fail to connect quickly and strongly with the people whose help they need.

Get this: 76% of  nonprofit marketers and fundraisers like you say their key messages are irrelevant to the people who need to hear them to be motivated or reminded to act. These messages generate a ‘so what, who cares’ rather than an Aha!

Poor messages hold you back from the change you seek! That’s a serious—but fixable—problem, and the survey findings carve a clear path to boosting connection and action!
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Nancy Schwartz on June 20, 2012 in Branding and Messages | 2 comments
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