online video

Stop RIGHT NOW and watch these four videos – this year’s winners of the 5th Annual DoGooder Nonprofit Video Awards.

These awards went to four incredible organizations in recognition of their creating the best nonprofit videos of the past year. The videos are creative, clever, informative, interesting, and above all – they are high impact. They videos exemplify how nonprofits can (and must) connect with the world and tell their stories with video. And you can do it too, no matter your budget!

Take the time right now to dig in by watching this year’s winning videos then draft an outline for your first (or next) video. It’s a powerful – and fun – medium!

Here is clear, how-to guidance on creating your video!

Please share your recommendations on video creation dos and don’ts here. Jumping in can be so daunting for the newbie!

Nancy Schwartz on April 5, 2011 in Video | 2 comments
Tags:, , , , , , ,

effective nonprofit videoOnline video is one of the best ways to tell your nonprofit’s story. When done right, it can forge powerful connections between your organization and your supporters, but only when it stands out from the competition in three minutes or less.

Read my article in the latest Fundraising Success to learn the 11 steps to take to launch a successful video for your nonprofit!

Teaser: Modest production values can generate huge impact. Take a look at this simple but powerful video from the St. Joseph  Ballet, developed to build understanding of its work and impact around its name change.

P.S. Get more in-depth articles, case studies and guides to nonprofit marketing (and video) success — all featured in the twice-monthly Getting Attention e-update. Subscribe today.

Nancy Schwartz on June 21, 2010 in Video | 1 comment
Tags:, , , , ,

David-Neff-nonprofit-videoWelcome back to guest blogger David Neff, of Lights.Action.Help., who’s going to guide you to nonprofit video success with possible cash prizes…

What’s the communications tool that’s going to make your nonprofit marketing campaign shine,  online and off? Quick, what springs to mind?

Well I’m here to tell you that it should be video. If you are going to do one new thing in 2010 to move your org forward, it should be producing a video. And yes, as the creator and co-founder of my Lights. Camera. Help., I’m a little biased!

Lights. Camera. Help. is the first nonprofit focused on helping other nonprofits engage their bases and motivate them to act through film. We do this through our education programs, volunteer match programs, screenings and and our annual film festival. But I’m here today to share three tips to help you get your video up and running.

  1. Check out the Flip Spotlight program for nonprofit organizations–This great program let’s you buy two cameras for the price of one, and all you have to do is summarize why your organization deserves to be in the program.
  2. When you start to film. check out Creative Commons to find amazing work to build upon.  Not everything you shoot needs to be video. Find some amazing photos and even music to mix in at no cost via Creative Commons.
  3. When you’re ready to launch the video, check out the amazing YouTube Non Profit program. Think about it: featuring your video on the #2 search engine in the world would is a great place to start. Just be sure to review the program’s rules and restrictions on the types of videos they accept.

In the meantime check out the Lights. Camera. Help. Film Festival for a little inspiration. Our 2010 submission process is now open. There is no cost to submit a film (long or short format) and there are cash prizes for the top feature film, short film and PSA.

So if you know of  powerful nonprofit video and film, urge those folks (or yourself) to submit them today.

Thanks, David!

Here’s more guidance on creating high-impact video for your org:

P.S. Get more in-depth articles, case studies and guides to nonprofit marketing (and video) success — all featured in the twice-monthly Getting Attention e-update. Subscribe today.

Guest Blogger on May 6, 2010 in Video | 2 comments
Tags:, , , ,

Online video, which has become a wildly popular communications channel in the past few years, is one of the best ways there is to tell your nonprofit’s story.

Video, when done right, can forge powerful connections between your organization’s work and your base that drive viewer action (to donate, join or volunteer). But, that’s possible only when your video stands out from the competition, in two minutes or less.

We were thrilled to finally have the chance to produce our first Getting Attention video, and learned that while it’s not as easy as it looks, it’s worth overcoming the natural challenges such a project presents.

Read the full article to learn from our mistakes so you can produce a video that drives the action that your organization needs!

P.S. Get more in-depth articles, case studies and guides to
nonprofit marketing success — all featured in the twice-monthly
Getting Attention e-update.
Subscribe today.

Nancy Schwartz on March 4, 2010 in Video | 2 comments
Tags:, , , , , , , ,

Did your org create a video in 2009? If so, enter your nonprofit’s video today in the 4th Annual DoGooder Nonprofit Video Awards. Awards will go to organizations of all sizes, including a special award for Best Innovation in Video.

Now is your chance to get your nonprofit video featured on the YouTube homepage, receive a grant from the Case Foundation, get great prizes from Flip Video and the Nonprofit Technology Network (NTEN), and have
your work showcased at a screening in Washington DC.

The deadline for entries is March 19, at which point me and a great set of other nonprofit and media professionals (including superstars Guy Kawasaki, Gary Vaynerchuk and Beth Kanter) will select 16 finalists to compete in a public vote. Winners will be announced on April 10 at the Nonprofit Technology Conference (NTC) in Atlanta.

Don’t be shy. Entering your video is a great way to test the waters, even if you’re not confident that your video is a winner. Whatever the outcome, reaction to your video will give you some useful feedback for your next production!

P.S. Learn more about the 9 steps to online video success. It’ll help you in the 2010 awards. Promise!

Nancy Schwartz on March 2, 2010 in Video | 0 comments
Tags:, , , , , , , , ,

<< Back to Main