Oxfam America

Right-Things, Right-Now Marketing

There’s no better way for your organization to get your supporters’ and prospects’ attention (media attention, too) than hooking into what’s top of mind. Your people are already thinking about these topics and issues, so are far more likely to connect with your campaign than at other times.

That’s right-things, right-now marketing and I’ve seen some fantastic Mother’s Day models from nonprofits like yours in the last few weeks. Here are two of the very best:

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Nancy Schwartz on May 7, 2014 in Right-Things Right-Now Marketing | 2 comments
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Yesterday was International Women’s Day (IWD), an occasion to celebrate the accomplishments of women worldwide. I was thrilled (and, frankly, amazed) to see the creativity and diversity of nonprofit campaigns linked to IWD this year, from IRC’s Wake Up campaign to Doctors Without Borders’ four-part IWD video series.

But today, I want to share with you the particularly compelling, creative and all-inclusive campaign launched by Oxfam America(OA) around its International Women’s Day 2012 Award.
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Nancy Schwartz on March 9, 2012 in Case Studies | 1 comment
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