P2P

We all have an incredible marketing resource right in front of us—our board member, colleague, and loyal volunteer ambassadors. But most of us look right past them, much less make it appealing or easy for them to participate and succeed!

You still have time to launch your team of messengers to spur right now campaigns, registration, and giving. They’re already fans, so many of them will be eager and effective fundraisers. Here’s how to ask for participation, train and support your messengers, and thank them.

Your ambassadors’ reach, engagement, and donation impact is directly related to saying the right thing at the right time. The trick is.. it can’t be a script, repeated from everyone to everyone. That’s just not genuine or relevant.

Provide these three message tools to your ambassadors, and you’re golden. They’ll ensure your team’s comfort and confidence, which means they’re more likely to talk with more donors and prospects. These tools also increase the odds prospects hear the kind of consistent yet personal messages necessary to spur engagement and the actions you want!

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Nancy Schwartz on December 6, 2016 in All-Org Marketing Team | 2 comments
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