Q: Dear Nancy,
I’d love your advice on how to write effective photo captions. I’m starting work on our annual report, and want to make the photos and captions sing! But I can’t find much help online.
In this age of ever-shorter attention spans, grabbing the reader’s attention with a good caption (and good photo, of course) is all the more important. What captions work best?
Take a good hard look at this stellar example of a picture worth far more than 1,000 words.
Believe me, this approach is a welcome reprieve for your network from the endless narrative they're fed from most organizations. Visuals (especially photos) tell more of a story so facilitate the learning process, and are easier to remember and associate with facts. Plus photos like this one pull heartstrings, tweaking emotions as well as reason. We want to make sure these adorable kids in grass-stained jeans stay okay.
Dare to try something different. Replace some of the content you're crafting today with a photo or other visual. Your network will appreciate it, and respond accordingly. Just ask Earthjustice.
P.S. Be first on your block to get soon-to-be-released 2009 Nonprofit Tagline Report when you subscribe to the Getting Attention e-update.