planning

Nonprofit-Email-GoalsOMG! These research findings on marketers’ most common email goals astounded me. (Click the chart to see it at full size.)

Believe me, I’m a huge fan of goals. I believe in the power of practical strategy and clear structure to generate the greatest marketing results from your time and effort.  I’ve seen this approach work time and time again.

What astounds me here is not the goals themselves—which are perfectly reasonable—but the finding that more than half of marketers chose nine of the 16 options as their goals. 9 goals!

Ugh! If you prioritize everything, you prioritize nothing, and you’re unlikely to achieve anything. Instead, “choose not to do some things in order to do other things better,” say the Marketing Sherpa researchers.

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Nancy Schwartz on August 1, 2013 in Planning and Evaluation | 0 comments
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Flickr: QuinnRegister now, seats are filling fast. And you can watch at your convenience if you can’t make it live.

What’s the right way to connect with supporters, and motivate them to act? And how do I know if I’m doing the right things?

These are the questions I hear most from you, followed by your secrets—that not knowing those answers leads to self-doubt, paralysis, or, worse, just doing what you’ve always done, regardless of the impact it has (or doesn’t have).

Being uncertain so unsetttling. I hate not knowing which way to turn, and being forced to just see what sticks via trying various things out. Yuck.

But you don’t have to leave it up to chance. There’s a better wayRight-Things Right-Now Marketing
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Nancy Schwartz on January 28, 2013 in Right-Things Right-Now Marketing | 2 comments
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These are the questions you ask me most frequently:

What’s the right way to market a nonprofit like mine?

And how do I know if I’m doing the right things?

Not knowing the answers leads to self-doubt, paralysis or, worse, just doing what you’ve always done, regardless of the impact it may (or may not) have. There’s a better way.
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Nancy Schwartz on November 12, 2012 in planning | 0 comments
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Make 2012 your turnaround year!

Join me for this free webinar (December 6, 1pm ET) to learn how to craft your 1-page marketing plan for 2012.

This plan will be a reliable path to motivating your target audiences to act in 2012 and will double as a practical, realistic guide to prioritizing marketing opportunities. These advantages are absolutely crucial for nonprofit organizations like yours in this time of decreased budgets and increased competition. Grab this opportunity now.

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Nancy Schwartz on November 16, 2011 in Professional Development | 0 comments
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Dive into this second installment in my series to learn how to get what it takes to fund your nonprofit marketing plan. You’ll find Part One here.

Q: OK, now I get how much it’s going to take to do our marketing right. How do you propose we ramp up our marketing dollars from zero to what we really need?

A: Connect the dots between your marketing goals and what it will take to get there.

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Nancy Schwartz on October 25, 2011 in Budgeting | 0 comments
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Flickr: Two Ladies & Two Cats The hands-down, most hated and most frequently-avoided marketing task is budgeting. I hear that from you and your peers time and time again.

But I urge you to get past this bias and take the time to absorb this four-part series on budgeting guidelines. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. You’ll discover is a completely different way of looking at your marketing work, serving as both a clear framework for your decision-making on wants vs. “nice-to-haves” and a powerful tool for getting the marketing dollars you need to meet agreed-upon goals. READ MORE

Nancy Schwartz on October 17, 2011 in Budgeting | 0 comments
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Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already.

Without multi-channel marketing and fundraising, your target audiences are confused by the inconsistency of what they’re hearing from you via various “channels” (your emails vs. Facebook page vs. in-person events). No one likes to be confused and in many cases, the response is to flee your call to action. This doesn’t mean you have to use every channel. It does mean that when you focus on the channels where your target audiences already are, strive for consistency.

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Nancy Schwartz on October 6, 2011 in Strategy | 2 comments
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Marketing your way through times like these is gritty, sweaty, get-your-hands-dirty work. Your challenge right now is to step-up with a sense of adventure, a bolt of courage and persistent innovation. It’s the only choice. And those are the attributes Tracy Mitchell, Executive Director of Sag Harbor, NY’s nonprofit Bay Street Theatre, brings to her marketing responsibilities every day. (Note: Full case study here)

The Challenge: Diverse Audiences Hard to Reach and Engage, Much Less Build into a Loyal Community of Supporters
Even with a successful 18-year run under its belt, Bay Street Theatre was threatened by the challenge of serving its diverse base as well as by cuts in funding and in patrons’ expendable income. Mitchell knew she had to find a “way beyond traditional marketing and programming to expand the theater’s role in residents’ lives.”

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Nancy Schwartz on October 5, 2011 in Strategy | 0 comments
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Join Kivi Leroux Miller (NonprofitMarketingGuide.com) and me for this rapid fire learning experience – get your answers here.

Kivi and I recorded this half-hour webinar on July 21, 2011 to answer the questions you submitted via email, Facebook and Twitter. When you listen in here, you’ll get answers to a broad range of questions, including:
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Nancy Schwartz on August 10, 2011 in planning | 0 comments
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Reserve Your Spot by Sunday July 31 to Save $100 — Join us at the Total Focus Marketing Plan WorkshopOctober 12 in NYC.

This is the time to propel your organization’s marketing forward with a smart plan. My partner, Nonprofit Marketing Guide’s Kivi Leroux Miller and I can help you do that in a single day.

We’ll walk you through the creation of a focused, doable marketing plan — one that clarifies what you should be doing marketing wise and maps how to get there.

You’ll end the day with your draft of a clear and practical marketing plan that will work for your organization—one you are fully capable of implementing.

Register Now to Save $100

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Nancy Schwartz on July 28, 2011 in planning, Planning and Evaluation | 0 comments
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