Nothing is more important than communicating the right message to your target audience at the right place and time!
Bonus: The immediacy of this suicide prevention poster at our local train station motivates those not on the brink to consider the issue, even though it’s something we’d all rather avoid considering. Suicide becomes extremely tangible because the message is positioned where the act frequently takes place.
Here’s another effective example of right place, right time marketing.
P.S. Vote now to build your messaging skills by selecting the best in class in the 2010 Taggies — the third annual Getting Attention Nonprofit Tagline Awards competition. It’s a fun project that will help nonprofits in all fields discover what works, and why.