professional development

2017 Nonprofit Communications Trends

Kivi Leroux Miller’s annual Nonprofit Communications Trends Report is one of my “go to” resources for boosting client communications impact. The report provides concrete benchmarks for your marketing, fresh ideas to experiment with, and the proof points you need to lobby for the resources and support you need to do communications right.

Please take 10 minutes right now to respond to the 2017 Nonprofit Communications Trends Survey. Deadline is tomorrow, December 2! Every survey taker will receive a free copy of the report in January and be invited to a preview webinar before the results are released.

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Nancy Schwartz on December 1, 2016 in Planning and Evaluation | 0 comments
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All-Org Team

So many of you have reached out to me recently in total panic, asking for guidance because you’re stressed to the max by pressures of launches, giving day, and year end. Then there’s the biggest one—the pressure of unrealistic expectations (especially your own). I know because I live it too.

Methods for addressing those pressures are you- and organization-specific, but some game-changing strategies work across the board. One tried and tested method stands out as the most universal, powerful, and long-term way to get happier, healthier, and more productive at work (sorry if I sound like clickbait, but it’s true):

Team with colleagues and peers in the field to share your needs, provide and ask for help, vent and listen, or to get or give a fresh take. There’s nothing like it—we are so much stronger together. The outcome is stronger too—personally, for your output, and for the ultimate results.

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Nancy Schwartz on September 14, 2016 in All-Org Marketing Team | 0 comments
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All-Org Marketing TeamWelcome to the Nonprofit Blog Carnival on Launching and Supporting Your All-Staff Team of Powerful Marketers—the best methods and tools to ask, train, support, and thank your colleagues to be effective insight gatherers and messengers. 

I’m thrilled to share with you this sampling from the powerful posts and recommendations submitted by you and your nonprofit peers:

Mad Men’s Don Draper would adore Marissa Garza, Director of Marketing and Communications at Girl Scouts of Northern Illinois. She goes for what she wants, and shares five tips on how she and her marketing team created an “organization-wide marketing team.

Here’s how I train orgs like yours to Extend Your Reach with an All-Staff Messenger Team

Lisa Rupple, Communications Coordinator at the Community Foundation of Lorain County, wants to brainstorm:

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Nancy Schwartz on July 14, 2016 in All-Org Marketing Team | 0 comments
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Nonprofit Employee Messengers

We all have a powerful communications resource right in front of us—our colleagues and board members. But most of us look right past them.

Here are four compelling reasons—backed up by the kind of research findings nonprofit decision makers adore—to launch your team of board and staff messengers a.s.a.p.: READ MORE

Nancy Schwartz on January 5, 2016 in All-Org Marketing Team | 5 comments
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Must-Knows from #15NTC

As Technology Program Manager at the Harold Grinspoon Foundation, guest blogger Kevin Martone helps nonprofits use technology to meet their business goals.

NTEN’s Nonprofit Technology Conference (NTC) is one of the best learning opportunities I know. Then there are the wonderful folks who participate, but that’s another story.

I know many of you weren’t at the recent NTC, so I want to share my greatest takeaways with you—insights from great sessions like #15NTCvisualmedia, #15NTCemaileq, #15NTCsurround and #15NTCembracesm.

Be Visual—Here’s How
Despite recent news that photos no longer outperform other types of content on Facebook, orgs DO benefit from creating, curating and sharing relevant visuals. Here’s why:

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Guest Blogger on March 18, 2015 in Strategy | 6 comments
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You CAN Have It All  Guest blogger Stephanie Bowen leads communications and marketing for Mobile Alliance for Maternal Action (MAMA).

Howdy y’all! Just back from Austin and this year’s NTEN Conference (#15NTC), and I’m buzzing with energy from all I learned and  those I met.

But about halfway through the conference, I felt totally depleted…

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Nancy Schwartz on March 10, 2015 in Professional Development | 3 comments
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This is it, your last chance to get the keys to the kingdom and join the 24% of nonprofits whose messages move people to act.

Register right now to get a seat for today’s (3/27) webinar! 98% of seats are already taken.

If you can’t make it today, register anyway. You’ll get the video recording. 

4 Steps to Relevant Nonprofit Messages
Date: Wednesday, March 27, 2013 Time: 1:00-2:00PM EDT / 10:00-11:00AM PDT
Replay: If you can’t make this time, register anyway. All registrants get the video recording.

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Nancy Schwartz on March 26, 2013 in Branding and Messages | 0 comments
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What do you want?Please take a moment right now (I mean it—this is a 3-question survey) to tell me about your greatest marketing pain points, and want you want to understand better or build your skills in.

Your response will focus me on the topics you need to flourish and drive results, while saving time, money and anguish in that process. Please answer these 3 questions right now.

P.S. Can you do this right now, while it’s on your mind?

I’d appreciate it, especially since the survey closes in just a few days. Thanks so much!

Nancy Schwartz on March 21, 2013 in Audience Research | 0 comments
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You provided such incredible nonprofit marketing wisdom when I asked you last year (thank you!), that I’m back for more.

I’d like to end the year by asking you to respond to a simple but vital question: What’s the biggest marketing lesson you learned (or re-learned) in 2011? Please take two minutes right now to share your lesson — the survey closes December 23.
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Nancy Schwartz on December 5, 2011 in Strategy | 0 comments
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A spa for your intellect, creativity and spirit…
Register now for NTEN’s Nonprofit Technology Conference (NTC) and we’ll finally have a chance to meet in person! More importantly, you’ll have the opportunity to nourish and energize yourself talking with–and learning from–some of the most creative, passionate folks in the nonprofit world!
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Nancy Schwartz on November 9, 2011 in Professional Development | 0 comments
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