Proof Points

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Proof Points: Research findings to use when advocating for the marketing approaches you know are right.

Talk about a perennial challenge! Inadequate time and budget remain the two primary hurdles to nonprofits’ marketing impact. But thanks to the 1,600+ nonprofit communications and fundraising staff members surveyed for the 2016 Nonprofit Communications Trends Report, we now know more.

Here are top hurdles to communications impact, straight from you and your peers in the field:
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Nancy Schwartz on February 3, 2016 in Planning and Evaluation | 0 comments
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Email Subject Line Length Does matterWelcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. 

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails.

The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further.

No surprise, as many email readers and browsers cut off subject lines there. But…

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Nancy Schwartz on May 21, 2015 in Proof Points | 6 comments
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2016_Nonprofit_Communications_TrendsWelcome to the Proof Point series—research findings to use when advocating for the marketing approaches you know are right.

You’re the marketing and communications expert. But that doesn’t mean your boss, colleagues, or board members buy your recommendations. Whether they just don’t get the whys (so feel uncomfortable), always have a “better” solution, or gravitate to the devil’s advocate role, these proof points will help make your case and protect important relationships!

Today’s Proof Point: Your website(s), traditional social media (Facebook, twitter and LinkedIn),  and email marketing are the most important communications channels you have. That’s the call from the 1,600+ nonprofit communicators who shared insights and practices for the 2016 Nonprofit Communications Trends Report.

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Nancy Schwartz on February 25, 2015 in Internal Communications | 7 comments
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