public interest communications

Read Part One HereMark Dessauer

Guest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation.

Frank: A gathering of communicators who work for the common good (or public interest). Here’s the final challenge we discussed, with core takeaways:

How do we shape our communications to engage audiences TO ACT for change?

  • Humor: The most reliable way to folks hearts and minds is through laughter:
    • Satire has played a critical role in bringing in Millennials into the news via the Daily Show, Colbert Report and similar programs.
    • If you want to make an impact, you have to change how people think. Engaging critical thinking via satire (and humor) is an effective way to start.

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Nancy Schwartz on July 16, 2015 in Strategy | 1 comment
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Mark DessauerGuest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation.

Frank: A gathering of communicators who work for the common good (or public interest). I found myself there this past winter, delighting in northern Florida rain while the rest of the country was being buried under snow.

Frank brings together communications practitioners, funders, experts, students and speakers in a petri dish of transformative ideas and exceptional people. Here are three key challenges we discussed—can’t wait to hear your thoughts:

How can we best communicate with unbelievers?

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Nancy Schwartz on June 16, 2015 in Strategy | 1 comment
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