Guest blogger, Chapin Cole is a proud Millennial who works in nonprofit development in the California Bay Area. She blogs on getting successful (yet stress-free) as a nonprofit staffer.
Lately, there’s been attention on the idea that nonprofit organizations should take more risks. There’s a stigma against risk in the sector because of a myriad of reasons, including discouragement from funders, the stereotype that nonprofits don’t have sophisticated operations, and the important services that are at stake.
Here’s one of the most common pain points nonprofit marketers like you have just shared with me. NOTE: I’m interested in hearing your greatest pain point—Please take 2 minutes to tell me now right now.
There are so many choices these days in choosing the marketing direction forward, that it’s tough to ID the right things to do right now.
And it’s not just you. It’s the world we live in. But I have a way out for you…
Guest blogger, Chapin Cole is a proud Millennial who works in nonprofit development in the California Bay Area. She blogs here on getting successful yet stress-free as a nonprofit staffer.
The Secret to Marketing to Millennials—There Isn’t One
If I read another blog post about how to talk to Millennials, I’m going to scream. Yes, I’m a proud member of Generation Y, and I often talk about my experience in the context of my age, but I won’t be pigeonholed.
I appreciate that marketers are interested in how to talk to people my age, but I promise that you don’t have to perform magic to speak to us. We’re not aliens. Just like any other generation, we come with some similarities from our upbringing, but for the most part, other parts of our identity make a big difference in our approach to life.
Here are a few tips about how to understand trends but appreciate nuances when you’re thinking about the Millennial generation.
Trends Part 2
Now’s the time to finish outlining the right things for your organization’s marketing in 2013, and to finalize your next 90 days. But make sure you’re working from the latest in practice-based marketing research.
I have an annual ritual of digesting annual marketing trends and predictions to translate them to nonprofit relevance and share out with you.
Today I’m looking at HubSpot’s 20 Marketing Trends & Predictions for 2013 & Beyond. These predictions aren’t likely to surprise you, but they are must-dos for your 2013 marketing success:
Prediction #1: Know Thy Supporters Becomes Your Mantra
Nothing is more important than communicating the right message to your network at the right place and time! And leveraging a news item or special day by connecting your organization’s issues to it (when relevant!) is a tried-and-true nonprofit marketing strategy with a strong ROI (return on investment).