#relevancerules

Nonprofit Message Magic: Surprise

Shaping messages to be relevant to the people we want to to engage and spur to action is the most reliable path to productive marketing. Relevance rules!

But there’s more you can do, once you get to relevance. Over the last few months, my passion to find, analyze and guide you to the most effective messaging possible has uncovered a few additional secret ingredients that are absolute magic. Today, let’s talk surprise…

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Nancy Schwartz on October 13, 2015 in Messaging | 0 comments
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Watch it and weep, with laughter and recognition (if you’re a working parent, or overloaded in any other way). That’s definitely me! Is it you? This video from Make It Work—a community making things better for hardworking women, men and families across the country—works wonders. It: READ MORE

Nancy Schwartz on March 11, 2015 in Relevance Rules, Video | 4 comments
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