Welcome to guest blogger Meghan Hurley, Special Events Intern at the Robert Wood Johnson Foundation and a senior at Loyola University Maryland.
Congrats to the Robert Wood Johnson Foundation (RWJF) for 40 years of persistent work to improve access to, and quality of, health care. RWJF has a multi-faceted anniversary campaign in place including sharing stories of those who have been touched by its work in some way.
Storytelling is a natural component of an anniversary campaign, but requires your organization to find those meaningful stories that may well have been lost (or never gathered, noted or heard) over the years. Here’s what Meghan writes about RWJF’s story banking approach and results….