Part 1—In which Roger advises how to stem the tide of lost donors.
Roger Craver tells it like it is. Right now, he’s all about donor loyalty, all the time. That’s because nonprofits like yours are losing 7 of 10 donors every year. That adds up to a 25% decrease in retention rate over the last ten years. Ugh!
Here, in this out take from the fabulous Engage Conference last month, Roger drills down into the specific changes in mindsets, methods and metrics essential to your organization’s growth. (Teaser: Marketing plays a vital role here.)
Get your donor-centered Mindset in place
1) Commit to retention—Your shift here is worth $250,000 in lifetime value (LTV) of each donor if you do it right.
Part 2—In which Roger recommends specific changes to make in mindsets, methods and metrics.
Among other adventures recently, I met and learned with famed fundraiser Roger Craver at the fabulous Engage Conference.
Roger is a guy who doesn’t hold back. He shares what he knows, sees and suggests with absolutely no restraint.
You may agree with him or not, but his bold, evidence-based recommendations are a huge gift to the rest of us. Roger always gives you something that’s worthy of consideration. Whether you follow his guidance or not, the process of consideration itself will move your fundraising forward.
Roger’s main message today is that organizations like yours are losing 7 of 10 donors every year due to fairy-tale fundraising. Here’s what you should do about it:
This afternoon, a client asked me about to share my top fundraising resources. Her organization is shifting gears, re-orienting its focus to
better match audience wants and interests, and eager to find funding to make it happen.
In crafting this list, I realized it may be of interest to you and that I’d like to know where you turn for fundraising guidance. Do keep in mind that my core learning strategy is to read/listen to (and talk with, when possible) the best heads on a topic. I learn most easily from case studies that give me the specifics I need to relate what I’m learning to the client project at hand.
Here are my top six fundraising guides. Please share your favorites now in the comments box below (click comments link at bottom or, if you’re looking at the permalink version of this post, just scroll down to bottom):
- Tom Ahern–Lots of great case studies and fundraising models analyzed and annotated. Easy to learn from, and absolutely on point.
- Tom Belford & Roger Craver:The Agitator–These guys love to present multiple points of view on a topic which makes the reader work, in a good way. Again, case studies, strategy and a wicked sense of humor.
- Jeff Brooks: Future Fundraising Now–Formerly blogging at Donor Power, the incredible Jeff Brooks is cranking out almost-daily to-dos now, and every one is golden. Go, Jeff, go!
- Network for Good: Fundraising 123–This online donation service goes way beyond their donate button to provide top-quality articles and webinars (all free) to strengthen fundraising and marketing skills.
- Pamela Grow: Grantwriting Blog–Pamela brings a fresh perspective to her sage fundraising advice, as in today’s post pointing out how nonprofit fundraisers can learn (what NOT to do) from Food Network star Paula Deen. Good learning that’s fun and provocative, with lots of examples.
Click on the Comments link below to add the fundraising guides you rely on, and to read about the very important 7th guide I forgot to mention in this post.
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