Sarah Durham

I’m thrilled to host April’s Nonprofit Blog Carnival, and hope you’ll blog on this topic so vital to the power of our field and momentum of our causes—the methods and tools you use to stay focused, productive and happy on the job (or the barrier that keeps you from getting there).

Be specific with concrete examples so we all get what you mean.  Please email the URL of your post and a 2-3 sentence summary to nonprofitcarnival@gmail.com by Friday, April 25  to be considered!

Cover productivity, planning, and/or getting great ideas out of your head and into action. Or, if there’s specific issue, person or gap that’s blocking you from the outcomes and satisfaction you desire, please blog on that. This is the work behind our work. 

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Nancy Schwartz on March 26, 2014 in Professional Development | 7 comments
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NTEN Annual Conference #14NTC

The Nonprofit Technology Network has a refreshingly open method of designing the program for its 2014 annual conference, and the votes of folks like you are a key part of it.

I’ve partnered with some fantastic experts on these two sessions and hope you’ll to help bring them to life by voting for them today. Voting closes Wednesday, July 31 so vote now please!

Marketing & Fundraising Meet & Greet

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Nancy Schwartz on July 18, 2013 in Professional Development | 0 comments
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I have so much to do but don’t know where to start!

That’s the crucial–but seldom acknowledged or discussed–challenge on which I co-led a vibrant mind meld at the Nonprofit Technology Conference (#11NTC), along with superstars Katya Andresen, Kivi Leroux Miller and Sarah Durham.

We were thrilled at the number and engagement level of the hundreds folks squished in the room. In fact, discussion got so lively we were hushed by the organizer of the session in the next room! That request exemplifies the excitement of the crowd in discussing this stuff and in meeting each other–brainstorming partners in the making!

Katya created these summary slides on the fly as we provided one-minute consulting and participants shared their bright ideas on how to:

  • Get priorities right
  • Balance is crucial between marketing and fundraising efforts, not just within marketing
  • Manage up and build leadership buy-in on priorities you set
  • Balance incoming requests (agency model) when you’re acting more strategically (i.e. you have your own job to do)
  • Do the internal marketing necessary to build support, investment and a team of messengers among your colleagues
  • Cut down your program (hint – don’t cut a channel if it’s working, just scale back your effort)
  • Break up with social media if the ROI isn’t there.

Here are a few other outtakes on the session:

What do you have to add to these bright spots? Please share it here.

P.S. Get a jump start on your marketing planning via the Total Focus Marketing Plan Workshop led by Kivi Leroux Miller and me. Karen and Tara participated last fall with great result! 2011 workshops are scheduled for June 16 in Seattle and October 12 in New York City. Learn more nowthe workshops sold out last year and 2011 seats are going fast!

Nancy Schwartz on March 23, 2011 in Planning and Evaluation | 0 comments
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As the nonprofit landscape gets increasingly complex and your org reaches out and  is discussed on infinite communications channels, it’s more important than ever to brand your organization, programs and campaigns.

But with the way nonprofit communications is expanding at lightning speed, how can you ensure everyone in your organization is speaking with the same voice? When you do so – conveying credibility and value in a way that’s easy to remember and repeat – you’ll build long-lasting relationships with donors, volunteers, members, the media, clients, and more. But it’s more challenging than ever in our 2.0 world.

Please register right now to join me and Big Duck’s Sarah Durham, author of Brandraising, Tuesday,  May 18th, 1pm eastern to learn how to tackle this challenge. Thanks much to Network for Good for sponsoring this no-charge discussion.

You’ll…

  1. Build your understanding of what a brand is, what branding takes and how it helps your build strong relationships.
  2. Sharpen your brand outline to ensure you stand out, generating action and building loyalty and express it consistently across channels.
  3. Learn how to train your staff, volunteers and base to carry your brand forward in their own social networking, activism or just plain socializing via charity badge

P.S. Don’t worry if you can’t participate live or if you’re reading this way past the live call: Register here to receive an mp3 recording and text transcript. Find out more here.

Nancy Schwartz on May 17, 2010 in Branding and Messages | 0 comments
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