Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.
Barely a year ago, one of my co-workers, Lisa Houck, and I were happy to spend a day together at a Nancy Schwartz training called “How to Tell Five-Star Stories.” Lisa and I share content management duties for the Findlay-Hancock County Community Foundation Facebook page.
Other than a hazy wish hoping for additional Facebook followers, we had no specific goals. Each day, we decided what our followers needed to hear and then we used Facebook to broadcast it to them. And we thought we were pretty good at it!