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Just 1 Seat Left — Join Me for 11 Steps to Messaging that Connects — Starts Nov. 15

The right messages make all the difference in connecting with your target audiences.

What if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose?

What if you mastered a proven 11-step message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers?

And what if you could perform this marketing and communications transformation with expert guidance in just 8 weeks?

Well now you can, starting next Tuesday, November 15. But there’s just one seat left… Learn more here. READ MORE

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Nancy Schwartz on November 10, 2011 in Branding and Messages | 0 comments
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Last Chance -
Deadline for Reinvigorating Your Messaging

I’d like to invite you to joining me in my new intensive, small group training program on message development, the Tagline Focus Project (TFP).

Just 5 seats left — program starts November 15

You’ll immerse yourself in getting to know your audiences and learning how to craft messages that engage them via small group trainings and one-to-one coaching and critiques—working from the comfort and convenience of your own desk.
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Nancy Schwartz on November 3, 2011 in Branding and Messages | 0 comments
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Learn to Shape Compelling Nonprofit Messages in Just 8 Weeks — Next Session Starts Nov. 15

The Breakthrough Messaging Pyramid

I’m thrilled to invite you to join me for the second session of the Tagline Focus Project, designed to demolish a major barrier to your organization’s marketing success —  messages that fail to connect with the folks you need to help you move your mission forward.

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Nancy Schwartz on October 11, 2011 in Branding and Messages | 0 comments
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Your Chance to Develop a Compelling, Easy-to-Remember Tagline in Under Two Months

I’m thrilled to launch the Tagline Focus Project, designed to demolish a major barrier to your organization’s marketing success — a weak tagline, or the lack of one altogether.

Now you can fix this too-common problem in less than two months, with hands-on guidance from me as I lead you through an 11-step tagline development process — with guaranteed results. I’ve helped organizations like yours to solve this problem dozens of times.

You’ll finish the Tagline Focus Project with a polished, relevant tagline for your organization, plus key insights into your target audiences’ wants and values–so you can connect with them more effectively — and the messaging skills you need to create more strong messages for your organization and programs.

Learn more now. Seats are limited to a maximum of 10, and the program starts July 6.

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Nancy Schwartz on May 23, 2011 in Taglines | 0 comments
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Spot the Next Great Nonprofit Taglines — Vote for 2010 Nonprofit Tagline Award Winners

Vote-2010-Nonprofit-Tagline-AwardsGreat Words Promoting Good Causes

Vote now for the winners of the 2010 Taggies — the 3rd Annual Getting Attention Nonprofit Tagline Awards.

Seventy tagline finalists have been carefully culled from the more than 2,700 taglines entries from 1,700 nonprofit organizations in 13 vertical sectors from health to civic benefit.

This year,  for the first time, voters will select program, fundraising and special event tagline award winners, in addition to the strongest organizational taglines. The addition of these three new tagline types gives more organizations a chance to showcase their best efforts to engage their target audiences.

1,200 of your peers have already voted in the last week! Now it’s your turn to select the best!

Voting will sharpen your understanding of what works and what doesn’t messaging wise, and inform and inspire your organization’s communications.

Here’s what one early voter says: “What I learned most via voting is what makes the difference between effective and ineffective language,” says Susan Hanson, senior lecturer in English, Texas State University.  “The process strongly reinforced my thinking on the value of simplicity and conciseness in nonprofit messaging.”

Vote now! Polls close at midnight Wed., October 6.

The 2010 Nonprofit Tagline Awards program is made possible thanks to the generous sponsorship of Blackbaud, Event360, Eventbrite and See3 Communications.

P.S. Subscribe now to the Getting Attention e-update to be the first to to get your free copy of the 2011 Getting Attention Nonprofit Tagline Report (due in late fall), filled with best practices and trends plus access to the new online database of over 4,800 nonprofit taglines.

You’ll start building your marketing skills now via the e-newsletter, and learn more about crafting effective taglines with the report and database. Subscribe today!

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Nancy Schwartz on September 7, 2010 in Awards, Branding and Messages, Taglines | 0 comments
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5-Star Nonprofit Taglines – MS Society Fundraising Events

event taglinesThe 2010 Getting Attention Nonprofit Tagline Awards are open and waiting for your entry! But let me invite you to enter more than just your organizational tagline…

This year’s tagline awards program has been expanded from organizational taglines (awards for the best in each of 13 sectors – from human services to libraries) to include awards for the best taglines for nonprofit programs, fundraising campaigns and special events. Enter up to four separate taglines today.

I’ve heard from a few of you wondering what I mean by special event taglines. But they’re out there and they work! What’s easier to plug into a Facebook status update or mention in a call with a friend than a special event tagline. And the MS Society does a fantastic job in this series of three event taglines for its ride and walks.

Here are two more examples, from much smaller organizations, that clearly differentiate their special events.

  • The Literary Feast – An evening to nourish you mind, body and soul (from the Morrin Society)
  • LA Marathon – Start 2011 on the “Write” Foot (from Team Story Project)

Enter your tagline(s) today! Deadline is July 28 and I don’t want you to miss this opportunity to learn and be recognized for your great work.

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Nancy Schwartz on July 19, 2010 in Awards, Taglines | 0 comments
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How to Motivate Action with Your Nonprofit Tagline – Case Study

nonprofit taglineQ: We’re trying to finalize our nonprofit tagline, but need your help.

Your nonprofit tagline report has been incredibly helpful.  But we’ve been trying to finalize  a new tagline here at Seattle Central Community College for over a year now!

Here are a few that we’ve come up with. I’d appreciate your thoughts:

  • Seattle Central fits you – Based in large part on results from student/staff/faculty focus groups we conducted and is taken directly from a student quote. I’m hesitant to use this because one of your the tagline “don’ts” is repeating part of the organization’s name.

– Judy Kitzman, Communications Specialist

A. You’re right to pick up on that don’t, Judy, as repeating your organization’s name in your tagline IS a waste of messaging real estate, especially when the other words don’t differentiate your organization (and you are using just four words).

One thing in particular we would like to do is set Seattle Central apart geographically from other colleges -  we’re the only downtown community college campus and students love our urban location and diverse campus.

With that in mind, here are two options we’ve developed. I’m very interested in your feedback here:

  • The college on Capitol Hill.
  • Your college. Your future.

A: Judy, these are going in the right direction. But I don’t think either one does it: Location alone isn’t enough to motivate someone to matriculate, although diversity and/or a successful future may be. But put those concepts together and you’re far likelier to motivate prospective student interest:

Seattle Central Community College
Your future starts on Capitol Hill

This is just a quick draft Judy, that needs polishing, but take it from here!

If you have suggestions for Judy, please post them in Comments below.

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Nancy Schwartz on June 22, 2010 in Taglines | 4 comments
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Yes, Rosemary-There Is a 2010 Nonprofit Tagline Awards Program

2010 Nonprofit Tagline AwardsRosemary Roussil, Development Officer at the Metropolitan Washington Ear, emailed me yesterday. She  was eager to know if we were running a 2010 Nonprofit Tagline Awards Program.

Rosemary had perfect timing, as I was just finalizing the 2010 awards program and report schedule… I’m pleased to tell you that we’ll be opening up this year’s awards for entry in late June.  It’s an annual program now, especially because in these times your tagline is more important than ever — it’s the hands-down briefest and most effective way to communicate your organization’s identity and value.

Last year’s 1,350 award entries were a bounty of skillful messaging and I expect these year’s entries to be equally strong.  Take a look at the 2009 nonprofit tagline award winners; they are powerful models for your organization’s tagline (and overall messaging).

I’m excited about this year’s awards program. We’ll be introducing a couple of new award categories – to be announced at awards launch – and welcoming a stellar panel of judges who will select the tagline finalists to be voted on.

To ensure you hear when the awards are open for business, join the Getting Attention e-update list today. I’m looking forward to opening day – just a few weeks away.

P.S. Thanks Rosemary, for nudging me to set the stage!

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Nancy Schwartz on June 8, 2010 in Branding and Messages, Taglines | 0 comments
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Use Your Nonprofit Tagline to Build Understanding & Extend Reach

thrift

This simple marketing strategy on the part of the SVDP thrift shop — building business and awareness (and a corps of messengers) by motivating customers to learn its tagline in exchange for a discount — is brilliant.

SVDP (the Society of St. Vincent de Paul of St. Louis) reached out via Facebook and Twitter to make this no-risk special offer. At the very least, the shop would gain customers and increase sales volume (albeit at a lower price point). Anything more than that would be a bonus –building relationships with its network that weren’t buying and increasing customers’ understanding that shop profits support the human services provided by SVDP. And this was a perfect time for the promotion, as SVDP just opened its third store.

The campaign is still very new so results aren’t in yet, but I’ll let you know what they are in a month or so.

Take SVDP’s coup as a challenge to come up with a low-cost, low-effort but highly creative marketing campaign, then share it with me and the Getting Attention community.

P.S. Messages that connect are a priority for all organizations and the prerequisite for motivating your base to act. Learn how to craft the most essential message — your tagline. Download the Nonprofit Tagline Report, filled with must-dos, don’t dos, case studies and 2,500+ nonprofit tagline examples!

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Nancy Schwartz on May 3, 2010 in Branding and Messages, Taglines | 0 comments
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Nonprofit Video Lessons: 9 Steps to Success

Online video, which has become a wildly popular communications channel in the past few years, is one of the best ways there is to tell your nonprofit’s story.

Video, when done right, can forge powerful connections between your organization’s work and your base that drive viewer action (to donate, join or volunteer). But, that’s possible only when your video stands out from the competition, in two minutes or less.

We were thrilled to finally have the chance to produce our first Getting Attention video, and learned that while it’s not as easy as it looks, it’s worth overcoming the natural challenges such a project presents.

Read the full article to learn from our mistakes so you can produce a video that drives the action that your organization needs!

P.S. Get more in-depth articles, case studies and guides to
nonprofit marketing success — all featured in the twice-monthly
Getting Attention e-update. Subscribe today.

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Nancy Schwartz on March 4, 2010 in Video | 2 comments
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