tagline awards

Nonprofit messagesYour nonprofit’s messages are the most powerful marketing tool you have, enabling you to connect quickly and strongly with your supporters and partners.

In fact, the right  messages—based on getting to know your network and what’s important to them—are a powerful motivational magnet and easy to remember and repeat. Priceless!

But most of you can do much better with your messages—Just 24% of nonprofit organizations rate their messages as effective. This practical new tool will help (available now at no charge)—Your Nonprofit Message Brainstorming Kit:

1) Expanded Nonprofit Tagline Database with organizational, program, fundraising and advocacy campaign, and special event taglines:

  • Get ideas on ways to integrate a specific word or phrase into your tagline or other message.
  • Be inspired and guided in shaping your organization’s messages by those of organizations like yours.
  • Brainstorm on how to strengthen your program messages by reviewing program taglines of other organizations.
  • Breakthrough your paralysis in naming (or re-naming) your organization by reviewing names of other organizations in your field.

2) Updated Nonprofit Tagline Report
Your guide to high-impact taglines: 10 have-tos, 6 deadly sins–what not to do, what makes a winning tagline and more.

A strong tagline is a potent tool. So don’t miss this incredible opportunity to strengthen your connection with your base. You need their help to move your mission forward.  And you’ll make it easy for them to remember and repeat why their friends and family should donate, volunteer, advocate….for your organization.

Be inspired and guided by 5,900+ nonprofit taglines and the guide to making your messages great: Get your Nonprofit Message Brainstorming Kit today!


P.S. 
Your tagline is at the heart of your message platform, conveying the essence of the impact of your work, in eight words or less. UNCF introduced its tagline (A Mind is a Terrible Thing to Waste) decades ago, but it still stirs my heart and my mind!

Nancy Schwartz on July 16, 2013 in Branding and Messages | 0 comments
Tags:, , , , ,

Relevant Nonprofit MessagesWhat if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose?

What if you mastered a proven 11-step message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers?

And what if you could perform this marketing transformation with expert guidance in just 6 weeks?

Well now you can, starting Tuesday, May 7. But there are just three seats leftLearn more here.

Note: No worries if you’re unable to make the first live webinar on May 7. I’ll guide you into the program and webinar recordings (video and audio) including all Q&As, plus the slide deck, will be available for review at your convenience.

READ MORE

Nancy Schwartz on May 6, 2013 in Branding and Messages | 0 comments
Tags:, , , , , ,

I think you’ll want to know about an email I received last week from the communications coordinator of a small, vibrant nonprofit based in San Francisco.

She was ramping up to develop new messages for her organization and, as part of that process, asked her colleagues to vote for the best taglines in the 2012 Getting Attention Nonprofit Tagline Awards. (http://www.surveymonkey.com/s/tagline-awards)

READ MORE

Nancy Schwartz on September 25, 2012 in Taglines | 0 comments
Tags:, , , , , ,

Learn how to strengthen your taglines for your organization, an advocacy or fundraising campaign, program or special event, or craft powerful ones if there are none in use!

Take 5 minutes right now to vote for the 2012 Getting Attention Nonprofit Tagline Award winners—Great Words Promoting Good Causes!

READ MORE

Nancy Schwartz on September 13, 2012 in Taglines | 0 comments
Tags:, , , , , ,

Great Words Promoting Good Causes!

Want to learn how to strengthen your nonprofit’s taglines for the organization, an advocacy or fundraising campaign, program or special event? Or craft powerful ones if there are none already in use?

Vote now for the winners of the 2012 Taggies — the 4th round of the Getting Attention Nonprofit Tagline Awards.

Nancy Schwartz on September 4, 2012 in Taglines | 1 comment
Tags:, , , , , ,

The right messages make all the difference in connecting with your target audiences.

What if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose?

What if you mastered a proven 11-step message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers?

And what if you could perform this marketing and communications transformation with expert guidance in just 8 weeks?

Well now you can, starting next Tuesday, November 15. But there’s just one seat leftLearn more here. READ MORE

Nancy Schwartz on November 10, 2011 in Branding and Messages | 0 comments
Tags:, , , , , ,

I’d like to invite you to joining me in my new intensive, small group training program on message development, the Tagline Focus Project (TFP).

Just 5 seats left — program starts November 15

You’ll immerse yourself in getting to know your audiences and learning how to craft messages that engage them via small group trainings and one-to-one coaching and critiques—working from the comfort and convenience of your own desk.
READ MORE

Nancy Schwartz on November 3, 2011 in Branding and Messages | 0 comments
Tags:, , , , , , ,

The Breakthrough Messaging Pyramid

I’m thrilled to invite you to join me for the second session of the Tagline Focus Project, designed to demolish a major barrier to your organization’s marketing success —  messages that fail to connect with the folks you need to help you move your mission forward.

READ MORE

Nancy Schwartz on October 11, 2011 in Branding and Messages | 0 comments
Tags:, , , , , ,

I’m thrilled to launch the Tagline Focus Project, designed to demolish a major barrier to your organization’s marketing success — a weak tagline, or the lack of one altogether.

Now you can fix this too-common problem in less than two months, with hands-on guidance from me as I lead you through an 11-step tagline development process — with guaranteed results. I’ve helped organizations like yours to solve this problem dozens of times.

You’ll finish the Tagline Focus Project with a polished, relevant tagline for your organization, plus key insights into your target audiences’ wants and values–so you can connect with them more effectively — and the messaging skills you need to create more strong messages for your organization and programs.

Learn more now. Seats are limited to a maximum of 10, and the program starts July 6.

Nancy Schwartz on May 23, 2011 in Taglines | 0 comments
Tags:, , , , , , , ,

Vote-2010-Nonprofit-Tagline-AwardsGreat Words Promoting Good Causes

Vote now for the winners of the 2010 Taggies — the 3rd Annual Getting Attention Nonprofit Tagline Awards.

Seventy tagline finalists have been carefully culled from the more than 2,700 taglines entries from 1,700 nonprofit organizations in 13 vertical sectors from health to civic benefit.

This year,  for the first time, voters will select program, fundraising and special event tagline award winners, in addition to the strongest organizational taglines. The addition of these three new tagline types gives more organizations a chance to showcase their best efforts to engage their target audiences.

1,200 of your peers have already voted in the last week! Now it’s your turn to select the best!

Voting will sharpen your understanding of what works and what doesn’t messaging wise, and inform and inspire your organization’s communications.

Here’s what one early voter says: “What I learned most via voting is what makes the difference between effective and ineffective language,” says Susan Hanson, senior lecturer in English, Texas State University.  “The process strongly reinforced my thinking on the value of simplicity and conciseness in nonprofit messaging.”

Vote now! Polls close at midnight Wed., October 6.

The 2010 Nonprofit Tagline Awards program is made possible thanks to the generous sponsorship of Blackbaud, Event360, Eventbrite and See3 Communications.

P.S. Subscribe now to the Getting Attention e-update to be the first to to get your free copy of the 2011 Getting Attention Nonprofit Tagline Report (due in late fall), filled with best practices and trends plus access to the new online database of over 4,800 nonprofit taglines.

You’ll start building your marketing skills now via the e-newsletter, and learn more about crafting effective taglines with the report and database. Subscribe today!

Nancy Schwartz on September 7, 2010 in Awards, Branding and Messages, Taglines | 0 comments
Tags:, , , , , , ,

<< Back to Main