tagline focus project

Relevant Nonprofit MessagesWhat if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose?

What if you mastered a proven 11-step message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers?

And what if you could perform this marketing transformation with expert guidance in just 6 weeks?

Well now you can, starting Tuesday, May 7. But there are just three seats leftLearn more here.

Note: No worries if you’re unable to make the first live webinar on May 7. I’ll guide you into the program and webinar recordings (video and audio) including all Q&As, plus the slide deck, will be available for review at your convenience.

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Nancy Schwartz on May 6, 2013 in Branding and Messages | 0 comments
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Now’s the time to join the Tagline Focus Project
Launch a motivating, memorable tagline in just 6 weeks for your organization, program, service, campaign or event.  It’ll help you connect quickly to increase donations and other desired actions.

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Nancy Schwartz on April 23, 2013 in Professional Development | 0 comments
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Now’s the time to put a memorable, repeatable tagline to work for your organization, campaign, program or service. It’ll help extend your reach, increase donations and program participation, and strengthen your volunteer base.

Join me to craft yours—Learn more now: www.TaglineFocusProject.com 
Our next session—I have the bandwidth to lead only two sessions each year—starts May 7.

Save $200 when you register by April 23. And since the program is delivered online and via phone and email (in a small group and one-to-one working with me), you participate right from your desk to save time and budget. Hope you’ll be able to make it.
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Nancy Schwartz on April 4, 2013 in Professional Development | 0 comments
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As of a few minutes ago, when I spoke with program manager Kim Bancsi, we have 3 spots left in the Tagline Focus Project (starts tomorrow, July 10).

When those seats are gone, I’ll close enrollment and bring my full attention to our new crop of program participants.

Now’s the time to join this hands-on, limited-enrollment production program, with one-to-one coaching from me. Register now and let’s get started!

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Nancy Schwartz on July 9, 2012 in Branding and Messages | 0 comments
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Now’s the time to join the Tagline Focus Project

Put a motivating, memorable tagline to work to extend your organization’s reach, increase donations and program participants, and attract volunteers. Join me to craft your tagline in just 8 weeks. Save $200 when you register by midnight, Thursday, June 28.

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Nancy Schwartz on June 26, 2012 in Taglines | 0 comments
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Now’s the time to put a memorable, repeatable tagline to work to extend your reach, increase donations and program participation, and strengthen your volunteer base. Join me to craft yours—Learn more now: www.TaglineFocusProject.com  Next session starts July 10.

Save $200 when you register by June 28. And since the program is delivered online and via phone and email (in a small group and one-to-one working with me), you participate right from your desk to save time and budget.
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Nancy Schwartz on June 13, 2012 in Professional Development | 0 comments
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So many of you have been asking that I wanted to let you know a.s.a.p.: The Nonprofit Tagline Awards (a.k.a. The Taggies) are coming back this summer. Great Words Promoting Good Causes!

This will be the fourth awards program, and I’m  thrilled about it: Because I believe strongly that  a strong tagline does double-duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most effective marketing tools, but a GettingAttention survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly.
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Nancy Schwartz on March 19, 2012 in Taglines | 0 comments
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The right messages make all the difference in connecting with your target audiences.

What if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose?

What if you mastered a proven 11-step message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers?

And what if you could perform this marketing and communications transformation with expert guidance in just 8 weeks?

Well now you can, starting next Tuesday, November 15. But there’s just one seat leftLearn more here. READ MORE

Nancy Schwartz on November 10, 2011 in Branding and Messages | 0 comments
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It takes a team to create great messaging.

As I prepare to begin the  Tagline Focus Project (TFP) program on November 15, many of you have gotten in touch with questions. And you’ve reminded me how common it is to feel isolated and overwhelmed by the challenge to create messages that connect for our organizations.

It doesn’t have to be that way.

That’s one of the reasons I’m so looking forward to working with a small group of nonprofit communicators (no more than 12) like you this fall, leading them through this immersion program to learn how to develop messages collaboratively—with me, the other program participants, and their colleagues and external audiences. READ MORE

Nancy Schwartz on October 19, 2011 in Branding and Messages | 0 comments
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The Breakthrough Messaging Pyramid

I’m thrilled to invite you to join me for the second session of the Tagline Focus Project, designed to demolish a major barrier to your organization’s marketing success —  messages that fail to connect with the folks you need to help you move your mission forward.

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Nancy Schwartz on October 11, 2011 in Branding and Messages | 0 comments
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