Nothing thrills me more than travel. So what a terrific surprise it was to be invited by the folks at Connecting Up Australia to speak on messaging and train on marketing planning at their annual conference next week. My husband, Sean, and daughter Charlotte are joining me on this adventure so we can spend a bit of time vising with kangaroos and koalas, and we’ve just arrived down under!
training
Register Now! The first 15 registrants save $100.
I’m back, along with my friend and fellow nonprofit marketing expert extraordinaire Kivi Leroux Miller, to tell you about this special opportunity to find the solutions to your 2012 to 2013 marketing challenges: The Total Focus Marketing Plan Workshop. Plan in a day—blueprint forever
READ MORE
The right messages make all the difference in connecting with your target audiences.
What if you were skilled at the most critical marketing process necessary to engage your target audiences with clarity and purpose?
What if you mastered a proven 11-step message development process so you had a positioning statement, key messages and a sparkling tagline that connected with your supporters and energized your staff, board and volunteers?
And what if you could perform this marketing and communications transformation with expert guidance in just 8 weeks?
Well now you can, starting next Tuesday, November 15. But there’s just one seat left… Learn more here. READ MORE
Nonprofit Management 101 is a practical, comprehensive handbook for marketers like you, introducing you to key practices throughout your organization. Your understanding of how these other core functions work — from human resources to volunteer management and finance — will enable you to get the full picture, and so to put marketing to work more effectively than ever.
READ MORE
Reserve Your Spot by Sunday July 31 to Save $100 — Join us at the Total Focus Marketing Plan Workshop, October 12 in NYC.
This is the time to propel your organization’s marketing forward with a smart plan. My partner, Nonprofit Marketing Guide’s Kivi Leroux Miller and I can help you do that in a single day.
We’ll walk you through the creation of a focused, doable marketing plan — one that clarifies what you should be doing marketing wise and maps how to get there.
You’ll end the day with your draft of a clear and practical marketing plan that will work for your organization—one you are fully capable of implementing.
This is the time to propel your organization’s marketing forward with a smart plan! And I can help you do that in a single day — October 12, in New York City.
I’m partnering with one of the best nonprofit marketers I know, Kivi Leroux Miller of NonprofitMarketingGuide.com, to offer you a way to transform your tangle of marketing to-do lists and conflicting priorities into a clear, practical and doable plan.
Join us for the Total Focus Marketing Plan Workshop, October 12 in New York City. But don’t wait: This is the final Total Focus Workshop we’ll be giving in 2011, and seats are filling fast!
READ MORE
It takes a team to create great messaging.
As I get ready to launch our first Tagline Focus Project (TFP) program on July 6, many of you have gotten in touch to discuss it with me. And you’ve reminded me how common it is to feel isolated and overwhelmed by the challenge to create messages that connect for our organizations.
It doesn’t have to be that way.
That’s one of the reasons I’m so looking forward to working with a small group of nonprofit communicators (no more than 10) like you this summer, leading them through this immersion program to learn how to develop messages collaboratively—with me, the other program participants, and their colleagues and external audiences.
That’s the only path to effective messaging, and one far more satisfying than trying to go it alone.
This action-oriented program is designed specifically to help you and your colleagues get the job done and do it well. All you need to do is participate actively in the Tagline Focus Project and complete the assignments to develop a tagline that will engage your base and motivate them to act.
You’ll learn to:
- Understand your audiences’ wants and values better, so you know how to connect with them.
- Use audience feedback to pinpoint the right messaging focus.
- Gain the insights and support of your colleagues.
- Shape the ingredients of your analysis, craft the right tagline and roll it out to your audience.
- Build the skills to develop all the messages you need for your organization (the tagline is simply the messaging element we focus on in the program).
- Plus, get access to all of the templates, checklists, worksheets, models and resources included in the Great Nonprofit Messages Toolkit that you’ll get with Tagline Focus Project participation.
Give It a Try
We’re starting on July 6, so if you’re interested in using this summer to vastly improve your organization’s messaging, I encourage you to go ahead and register today for the Tagline Focus Project.
We already have a rich mix of participants, communicators that work in organizations as varied as a state agricultural extension agency, a regional affiliate of one of the largest and most active national organizations there is, and a west coast community foundation. Just a few seats remain.
I hope we’ll get the chance to work together on this.
All the best,
P.S. My aim for this program is to deliver substantial value both to your organization and its messaging, and to you as a professional. Completing the program will vastly enhance your skill set as a nonprofit communications professional.
I promise you it’ll be an incredibly worthwhile three hours when you do.
In Breakthrough E-Newsletters: 5 Steps to Shaping E-Communications that Connect, you’ll learn everything you need to get a high-impact e-newsletter going for your nonprofit, or to strengthen the one you have.
You’ll learn how to:
- Define realistic goals for your e-newsletter and who you have to reach to achieve them
- Shape the right approach—content, style, how much interactivity with readers
- Design the most effective delivery—frequency, “look and feel”
- Master the mechanics—opt-in vs. double opt-in, list management, in-house vs. outsource
- Promote your e-newsletter to get the most from your effort
Best of all, you’ll walk out of the workshop with a practical, doable plan for your e-news launch or revision, ready to be implemented!
Register right now; just a few seats left.
P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success — all featured in the twice-monthly Getting Attention e-update. Subscribe today.
Join Kivi and Me for this Free Webinar
Today-Monday May 2-at 3pm ET (Noon PT)
Learn How to
Set the Big-Picture Marketing Goals that
Take You Where You Want to Go!
My friend and colleague Kivi Leroux Miller and I have heard so many of you say that your marketing isn’t all it could be. And worse, you don’t know where to start to fix it.
You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. Aargh!
So we’ve decided to show you exactly where to start, with setting your goals, in today’s free 30-minute webinar.
Register Now – Seats are Limited
Today, Monday, May 2, 2011
3:00 – 3:30 pm ET (12:00 – 12:30 pm PT)
When Kivi and I first put our heads together on how to team up to help nonprofits strengthen their marketing impact, marketing planning was at the top of our list.
Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. They are the first crucial step towards an ambitious but fully-doable nonprofit marketing plan.
Register now for this free webinar today, Monday, May 2, 2011, at 3:00 pm Eastern (Noon Pacific).
We’re really looking forward to discussing this critical step to nonprofit marketing success with you! Join us.
Join Kivi and Me for this Free Webinar
Learn How to
Set the Big-Picture Marketing Goals that
Take You Where You Want to Go!
My friend and colleague Kivi Leroux Miller and I have heard so many of you say that your marketing isn’t all it could be. And worse, you don’t know where to start to fix it.
You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. Aargh!
So we’ve decided to show you exactly where to start, with setting your goals, in this free 30-minute webinar.
Register Now – Seats are Limited
Monday, May 2, 2011
3:00 – 3:30 pm ET (12:00 – 12:30 pm PT)
When Kivi and I first put our heads together on how to team up to help nonprofits strengthen their marketing impact, marketing planning was at the top of our list.
Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. They are the first crucial step towards an ambitious but fully-doable nonprofit marketing plan.
Register now for this free webinar on Monday, May 2, 2011, at 3:00 pm Eastern (Noon Pacific).
Seats are limited so register today.
<< Back to Main
