As I get ready to launch our first Tagline Focus Project (TFP) program on July 6, many of you have gotten in touch to discuss it with me. And you’ve reminded me how common it is to feel isolated and overwhelmed by the challenge to create messages that connect for our organizations.
It doesn’t have to be that way.
That’s one of the reasons I’m so looking forward to working with a small group of nonprofit communicators (no more than 10) like you this summer, leading them through this immersion program to learn how to develop messages collaboratively—with me, the other program participants, and their colleagues and external audiences.
That’s the only path to effective messaging, and one far more satisfying than trying to go it alone.
This action-oriented program is designed specifically to help you and your colleagues get the job done and do it well. All you need to do is participate actively in the Tagline Focus Project and complete the assignments to develop a tagline that will engage your base and motivate them to act.
You’ll learn to:
- Understand your audiences’ wants and values better, so you know how to connect with them.
- Use audience feedback to pinpoint the right messaging focus.
- Gain the insights and support of your colleagues.
- Shape the ingredients of your analysis, craft the right tagline and roll it out to your audience.
- Build the skills to develop all the messages you need for your organization (the tagline is simply the messaging element we focus on in the program).
- Plus, get access to all of the templates, checklists, worksheets, models and resources included in the Great Nonprofit Messages Toolkit that you’ll get with Tagline Focus Project participation.
Give It a Try
We’re starting on July 6, so if you’re interested in using this summer to vastly improve your organization’s messaging, I encourage you to go ahead and register today for the Tagline Focus Project.
We already have a rich mix of participants, communicators that work in organizations as varied as a state agricultural extension agency, a regional affiliate of one of the largest and most active national organizations there is, and a west coast community foundation. Just a few seats remain.
I hope we’ll get the chance to work together on this.
All the best,
P.S. My aim for this program is to deliver substantial value both to your organization and its messaging, and to you as a professional. Completing the program will vastly enhance your skill set as a nonprofit communications professional.