voice

connectWelcome back to our new Do-It-Differently series, featuring fresh ideas from the field. Thanks to today’s idea generator—Todd McPherson, development director, IFCS.

We revised our tone and content to be more direct, frank and engaging—like a one-to-one conversation: For example, we’re showing results of donor generosity (rather than talking about them) and sharing organizational changes in progress. 

READ MORE

Nancy Schwartz on December 8, 2015 in Branding and Messages | 0 comments
Tags:, , , , , ,

<< Back to Main