What

Flickr: Ben Solah

How many of your communications projects go nowhere because the approval process is a landmine? For many of us, that happens way too often. We diligently do our homework, developing buy-in from colleagues (by highlighting what’s in it for them) and sourcing practical insights on audience habits and wants.

We use these guidelines to get “it” right, whether it’s a first-ever formalized organizational talking points, campaign mini-site, new program marketing plan, an anniversary celebration approach, or… Then, we sit down again with those colleagues (or send a reply-to-all email with requests for specific feedback if folks are in multiple locations) to get interim or final approval.

Suddenly everyone’s a graphic designer, or a writer, or a creative director. Chaos ensues, even though we shaped the deliverable to what we heard from these same colleagues. I think you know what I mean.

There is a better way—be as strategic in your review and approval process, as you are with your marketing and fundraising work.

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Nancy Schwartz on March 8, 2016 in All-Org Marketing Team | 0 comments
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Nonprofit Message Tip

I was thrilled to see this Facebook post this from the Elizabeth Coalition to House the Homeless (ECHH), one of our favorite clients.

We’ve been working with the ECHH team on year-end fundraising campaigns for a few years now. And among the many things I’ve learned is just how many of the individuals and families they serve work full-time (or more) but still can’t make ends meet—68%!

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Nancy Schwartz on November 26, 2013 in Branding and Messages | 1 comment
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