wired for story

Nonprofit Storytelling # 1-9

Stories are at the top of the format heap right now, because they work. Although they’ve been around forever (the Lascaux cave paintings in SW France are  17,000 years old), most of us still thrill to good stories on pages and screens.

Why We Respond to Stories
Stories help us make sense of a world that can be hard to understand. Lisa Cron, author of the wonderful Wired for Story, clarifies that stories drive emotions and emotions drive decisions. We count on our emotions to help us break through the clutter of the 3,000 messages we’re bombarded with each day.
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Nancy Schwartz on April 25, 2013 in storytelling | 3 comments
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