Need help with that campaign email or program registration mini-site due to launch last week? Ready to move from making mediocre messages to the most audience-delighting, highest-impact calls to action of your life? How about getting there via a captivating romp through the life—and laws—of one of the most motivating fundraising writers around?
You can get it all with Jeff Brooks’ Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing. You’ll learn and laugh as you gobble your way through this guide to writing good—then great—messages that spur the actions you need.
I was thrilled to hear from Getting Attention reader Elizabeth (Betsey) Russell recently, with news of her just-released mystery, Other People’s Money. Betsey, who has written for foundations for more than 20 years, has parlayed that experience into a must-read tale set in the heart of the foundation world.
While fiction isn’t something we usually read in conjunction with philanthropy (or the nonprofit world), Betsey’s note provoked the question: Can fiction about foundations (or nonprofits) make readers think about them differently?
Guest blogger Kimberlee Roth, one of our team’s valued writers, has cribbed for the Chicago Tribune and The Chronicle of Philanthropy among other publications. She provides writing and editing services to universities, health systems and other nonprofits.
As nonprofits continue to realize the value of storytelling in their print and digital communications,
strong interview skills are critical for capturing constituent stories. Interviewing really is an art, as I learned when I first started writing professionally more than a dozen years ago. These eight guidelines can help you conduct better interviews and accurately capture the most compelling stories.
Guest blogger Kim St. John-Stevenson is the communications officer at the St. Luke’s Foundation of Cleveland, and a dedicated advocate for funding nonprofit skill building in Communications.
“To be or not to be, that is the question.” Most people recognize that as a classic Shakespearean quote, from Hamlet. But did you know the following quotes also come from Shakespeare’s pen?
- A foregone conclusion. (Othello)
- Come full circle. (King Lear)
- Eat me out of house and home. (Henry IV)
- Come what may. (Macbeth)
The fact that these and hundreds more everyday phrases were penned more than 400 years ago is absolute validation that Shakespeare knew a thing or two about telling a great story, and there’s lots for us to learn from this.
Thanks to guest blogger, Kimberlee Roth, one of our team’s valued writers. Kim has written for the Chicago Tribune and The Chronicle of Philanthropy among other publications, and provides writing and editing services to universities, health systems and other nonprofits.
Sometimes it just makes sense to hire a professional. I don’t cut my own hair, prescribe my own medications or tile my own shower; when I was offered a book deal several years ago, my agent stepped in to negotiate, and my attorney reviewed the contract. Similar logic applies when it comes to crafting press releases, campaign letters, annual reports, web content and other communications for your nonprofit.
It’s time to hire a writing professional when… READ MORE