writing

“When the new antenna went live at New Year’s, you’d swear that Dizzy Gillespie was in your living room.”

I can easily visualize this scene, and hear it too. Can’t you?

This is an excerpt from a fundraising letter I received recently from WBGO (the premier jazz radio station in the NY metro area), referring to the value for listeners of the station’s huge new $2 million antenna.

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Nancy Schwartz on October 1, 2012 in Writing | 2 comments
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I’m pleased to welcome guest blogger Leslie Kerns, Senior Vice President and Director of Campaigns at M+R Strategic Services.

As communicators for nonprofit issues like land conservation and human rights, it’s natural to be drawn to work that plays up our strengths. As a group, we tend to like writing press releases, blog posts, reports, stories, position papers, tweets,and factsheets that make the case for our causes.

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Guest Blogger on June 14, 2012 in Advocacy | 0 comments
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Guest blogger Kimberlee Roth, one of our team’s valued writers, has cribbed for the Chicago Tribune and The Chronicle of Philanthropy among other publications. She provides writing and editing services to universities, health systems and other nonprofits.

As nonprofits continue to realize the value of storytelling in their print and digital communications, strong interview skills are critical for capturing constituent stories. Interviewing really is an art, as I learned when I first started writing professionally more than a dozen years ago. These eight guidelines can help you conduct better interviews and accurately capture the most compelling stories.
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Guest Blogger on May 31, 2012 in storytelling | 0 comments
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Guest blogger Kim St. John-Stevenson is the communications officer at the St. Luke’s Foundation of Cleveland, and a dedicated advocate for funding nonprofit skill building in Communications.

“To be or not to be, that is the question.” Most people recognize that as a classic Shakespearean quote, from Hamlet. But did you know the following quotes also come from Shakespeare’s pen?

  • A foregone conclusion. (Othello)
  • Come full circle. (King Lear)
  • Eat me out of house and home. (Henry IV)
  • Come what may. (Macbeth)

The fact that these and hundreds more everyday phrases were penned more than 400 years ago is absolute validation that Shakespeare knew a thing or two about telling a great story, and there’s lots for us to learn from this.

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Guest Blogger on March 29, 2012 in storytelling | 2 comments
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Thanks to guest blogger, Kimberlee Roth, one of our team’s valued writers. Kim has written for the Chicago Tribune and The Chronicle of Philanthropy among other publications, and provides writing and editing services to universities, health systems and other nonprofits.

Sometimes it just makes sense to hire a professional. I don’t cut my own hair, prescribe my own medications or tile my own shower; when I was offered a book deal several years ago, my agent stepped in to negotiate, and my attorney reviewed the contract. Similar logic applies when it comes to crafting press releases, campaign letters, annual reports, web content and other communications for your nonprofit.

It’s time to hire a writing professional when… READ MORE

Guest Blogger on October 27, 2011 in Writing | 1 comment
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Thanks to guest blogger, Kimberlee Roth, one of our team’s valued writers. Kim has written for the Chicago Tribune and The Chronicle of Philanthropy among other publications, and provides writing and editing services to universities, health systems and other nonprofits.

I harbor no ill will toward opening messages. In fact, I believe they can be an important component of a nonprofit’s annual report. When done well–well being the operative word–they provide context for the rest of the publication. They personalize it and make it more immediate, and they help point readers to key information and calls to action.
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Guest Blogger on September 19, 2011 in Annual Reports | 0 comments
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I’m pleased to welcome back guest blogger, Kimberlee Roth, one of our team’s valued writers. Kim also writes for the Chicago Tribune and The Chronicle of Philanthropy among other publications, and is author of Surviving a Borderline Parent.

As a writer, I hear these complaints all time: “I never know where to start”; “I don’t know what to say”; or “I know what I want to say, but I can’t seem to find the right words.”
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Guest Blogger on August 11, 2011 in Writing | 2 comments
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