The clock is running out on year-end fundraising.
Whether you’re exceeding expectations or are barely meeting the bare minimum, you can do even better. I know what you’re thinking: “There’s so little time.” But I want to share five doable adjustments you can make right now to increase year-end donations.
1) Expand your prospect pool program participants, volunteers, and advocates (Low-hanging fruit alert!).
We all have an incredible marketing resource right in front of us—our board member, colleague, and loyal volunteer ambassadors. But most of us look right past them, much less make it appealing or easy for them to participate and succeed!
You still have time to launch your team of messengers to spur right now campaigns, registration, and giving. They’re already fans, so many of them will be eager and effective fundraisers. Here’s how to ask for participation, train and support your messengers, and thank them.
Your ambassadors’ reach, engagement, and donation impact is directly related to saying the right thing at the right time. The trick is.. it can’t be a script, repeated from everyone to everyone. That’s just not genuine or relevant.
Provide these three message tools to your ambassadors, and you’re golden. They’ll ensure your team’s comfort and confidence, which means they’re more likely to talk with more donors and prospects. These tools also increase the odds prospects hear the kind of consistent yet personal messages necessary to spur engagement and the actions you want!
We’re in count down to year-end fundraising season, with its relentless pressure and never-ending to-dos. Are you banging your head against the wall yet?
Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. Yet you know how much you could bring in, if only…
Good news! There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond). Enlist your colleagues, board members, and passionate supporters to boost your nonprofit’s reach and results for little or no cost. The best part? They’re already motivated to help you reach your goals.
Start with these three steps to identify, inspire, and support ambassadors for your year-end campaign:
Watch the webinar at your convenience
Join me to learn how to turn your board, staff, and loyal volunteers into a team of passionate and engaging messengers. They’ll develop confidence and skills while you’ll get more of the donations and donor loyalty you seek—without additional budget or hires. Bonus: They’ll connect your organization with their personal networks—many of whom you’d never reach otherwise.
Our first post in the new Do-It-Differently series, featuring fresh ideas from the field. Thanks to Renee Thompson, director of philanthropy, Second Harvest Food Bank of Middle Tennessee
Tested Turnaround! Introducing a new fundraising spokesperson—one of our clients (an individual who’s benefited from our donors’ support).
Keeping It All about Our Donors, Not Our Organization
Traditionally, our ED produced all year-end content, reviewing the past year’s work and impact. That’s how most organizations do it, after all.