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Google Grants Provides Free Advertising to Nonprofit Orgs

Google is demonstrating its commitment to sharing its success with the nonprofit sector with its new in-kind grant program: "It harnesses the power of our flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online. Google Grants has awarded AdWords advertising to hundreds of non-profit groups whose missions range from […]

How to Keep Your Nonprofit Marketing Skills Sharp and Your Interest High — From Colleagues in the Field

How do you keep your nonprofit marketing skills and interests fresh, when we’re all fighting against not enough time and money? That’s what I asked colleagues to share in this week’s Carnival of Nonprofit Consultants. The Big Top is here at Getting Attention this week (call me Ringmistress), and your peers have some great professional […]

Nonprofits that Keep Their Word Deliver Great Experiences for Supporters, Finds Researcher Scott Deming

Ever had a nonprofit customer experience (as a donor, volunteer or whatever) that left you with a smile on your face? On the other hand, have you ever had an encounter with an organization that left you gnashing your teeth and griping about the event for weeks on end to anyone who’d listen? If you’re […]

Capitalize on The Big Give: 4 Ways to Work it via Nonprofit Marketing

Oprah’s Big Give premiered Sunday evening March 2nd to record audiences (15.6 million, according to Nielsen ratings). Now that’s a huge number of folks paying attention to giving; many of whom are likely to have little experience with nonprofits, donating or volunteering. The show works like this: Ten contestants, ordinary people who auditioned in different […]

Your Nonprofit’s Message Platform: Association Staffer Asks “What’s a boilerplate, and where does our mission statement fit in?”

I heard recently from Sarah Sturm, an editor with the Forest Landowners Association. Like many staff members with nonprofit organizations, she wears multiple hats, including the nonprofit marketing chapeau. Here’s Sarah’s question: “I define boilerplate as a ‘who we are’ statement as opposed to the mission statement which is ‘what we do.’ Is that accurate? […]