I just discovered The Publicity Hound, an info-packed blog written by publicity expert Joan Stewart. Joan provides quick, useful tips on topics from working with media photographers to when to pass up publicity. Take a look. I think you’ll find Joan’s insights very useful for your nonprofit’s media work. Are you Getting Attention?
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Google is demonstrating its commitment to sharing its success with the nonprofit sector with its new in-kind grant program: "It harnesses the power of our flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online. Google Grants has awarded AdWords advertising to hundreds of non-profit groups whose missions range from […]
This great list of questions to ask yourselves as you shape your nonprofit’s messages was written by Kathy Widenhouse, a freelance writer for nonprofits, and featured in the always useful Writing for Nonprofits e-newsletter. Use these questions to shape a list of attributes that make your organization unique, then focus on the one or two […]
Hats off to Internet marketing consultant and blogger Carson McComas (aka frogbody) for drafting his right-on-the-money list of podcast guidelines. I’ve riffed from his list to create this one for nonprofits: 1) Keep your podcasts short at the beginning. No longer than 10-15 minutes till you test what works best. Portability is one of the […]
There are about 79 million Baby Boomers out there — born between 1946 and 1964 — and they’re volunteering at a rate higher than ever before. But 31 percent of those who volunteer fail to return the following year, reports a just-released study from the Corporation for National Service. So how does your organization change […]
How do you keep your nonprofit marketing skills and interests fresh, when we’re all fighting against not enough time and money? That’s what I asked colleagues to share in this week’s Carnival of Nonprofit Consultants. The Big Top is here at Getting Attention this week (call me Ringmistress), and your peers have some great professional […]
Ever had a nonprofit customer experience (as a donor, volunteer or whatever) that left you with a smile on your face? On the other hand, have you ever had an encounter with an organization that left you gnashing your teeth and griping about the event for weeks on end to anyone who’d listen? If you’re […]
Oprah’s Big Give premiered Sunday evening March 2nd to record audiences (15.6 million, according to Nielsen ratings). Now that’s a huge number of folks paying attention to giving; many of whom are likely to have little experience with nonprofits, donating or volunteering. The show works like this: Ten contestants, ordinary people who auditioned in different […]
Here are some very interesting tips from folks who do direct mail 24/7 and shared their expertise at a recent session at Fundraising Day in New York (remember, this work is 99% fundraising). But I gotta say, I was shocked by the bubble some of these experts are trapped in; read on for details: How […]
I heard recently from Sarah Sturm, an editor with the Forest Landowners Association. Like many staff members with nonprofit organizations, she wears multiple hats, including the nonprofit marketing chapeau. Here’s Sarah’s question: “I define boilerplate as a ‘who we are’ statement as opposed to the mission statement which is ‘what we do.’ Is that accurate? […]
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