Web usability guru Nielsen’s latest Alertbox post emphasizes the imperative of press area usability for journalists, finding that plenty of the Web sites reviewed don’t provide adequate info for media (traditional or “citizen journalists”). He cautions that poor site usability and missing info in online press areas can turn journalists away from covering your organization […]
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I was really jolted by this Ask Nancy query I recently received. Jessica (names have been changed to protect the innocent) asks for help with the most challenging (and most critical) step in nonprofit marketing — getting the support of decision makers and colleagues for doing it right. Q: Help — We’re losing ground past […]
Developing a high-power tagline for your nonprofit can be a daunting task, especially with so many competing priorities. Whether you are creating a first-time tagline or revitalizing an existing brand, here are five steps to jump start the process: Confirm that the tagline (or lack of one) is a problem. Feature a few talking points […]
In a time when we rely more and more on virtual interaction, face-to-face gatherings are more important than ever. Don’t get me wrong–I’m a big believer in building relationships, and community online. But face-to-face can’t be replaced. So often, face-to-face gatherings can bring a movement or a campaign to the next level, further engaging your […]
Read the analysis of how the Komen-KFC partnership damaged the Komen brand. Judging by the list of corporate sponsors on its website, it’s hard not to conclude that Susan G. Komen for the Cure® (Komen) has aggressively sought out partners to further its cause of breast cancer awareness and prevention. There’s nothing wrong with that. […]
________________________________________________________ Download a copy of the template to customize for your organization. Insights are your key to marketing that’s more relevant than ever. Simply dive into this insight-driven approach to marketing planning—built on the rock-solid foundation of relevance—to connect more quickly and strongly with supporters and partners, and to motivate them to take the actions […]
What is the place of nonprofit communications in the wake of disaster, particularly when this most recent crisis of epic proportions—the March 2011 earthquake and tsunami disasters in Japan—is rightly dominating our minds and conversations, as well as the media? For a nonprofit, the answer lies in the way (if any) your organization is involved […]
The overwhelming response to our recent survey on nonprofit messaging reinforces how vital it is for your organization’s messages to connect with key audiences. Relevance (i.e., connection) is a prerequisite for conversation and thus, for communications success. If your messages are off, your organization will fail to engage your base. And, without that engagement, there’s […]
Here’s a problem nonprofit communicators like you share with me time and time again: Due to the ubiquitous nature of information and promotion, we’re all bombarded by content—every waking minute. In the face of this flood, inconsistencies in your organization’s content—both editorial and graphic—make it difficult for your audiences to digest, at a glance, that […]
You tell me you’re always seeking more effective ways to build interest and action. Well, there’s no better way than letting your supporters and partners do the talking with testimonials. You’ve seen testimonials for every type of program, issue and organization imaginable. They’re brief quotes from a member of your nonprofit’s network—donor, volunteer, client, staffer, […]
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