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Make Your Web Site Press Friendly, So Journalists Cover Your Org

Web usability guru Nielsen’s latest Alertbox post emphasizes the imperative of press area usability for journalists, finding that plenty of the Web sites reviewed don’t provide adequate info for media (traditional or “citizen journalists”). He cautions that poor site usability and missing info in online press areas can turn journalists away from covering your organization […]

Two Don’t-Miss Tools for More Effective Nonprofit Events

In a time when we rely more and more on virtual interaction, face-to-face gatherings are more important than ever. Don’t get me wrong–I’m a big believer in building relationships, and community online. But face-to-face can’t be replaced. So often, face-to-face gatherings can bring a movement or a campaign to the next level, further engaging your […]

NEW Nonprofit Marketing Plan Template—Right-Things, Right-Now Marketing

________________________________________________________ Download a copy of the template to customize for your organization. Insights are your key to marketing that’s more relevant than ever. Simply dive into this insight-driven approach to marketing planning—built on the rock-solid foundation of relevance—to connect more quickly and strongly with supporters and partners, and to motivate them to take the actions […]

Nonprofit Messaging Crisis Cripples 8 of 10 Organizations

The overwhelming response to our recent survey on nonprofit messaging reinforces how vital it is for your organization’s messages to connect with key audiences. Relevance (i.e., connection) is a prerequisite for conversation and thus, for communications success. If your messages are off, your organization will fail to engage your base. And, without that engagement, there’s […]

How to Create a Nonprofit Style Guide: 7 Steps to Greater Consistency and Impact

Here’s a problem nonprofit communicators like you share with me time and time again: Due to the ubiquitous nature of information and promotion, we’re all bombarded by content—every waking minute. In the face of this flood, inconsistencies in your organization’s content—both editorial and graphic—make it difficult for your audiences to digest, at a glance, that […]

Testimonials Can Spur The Confidence and Actions You Want

You tell me you’re always seeking more effective ways to build interest and action. Well, there’s no better way than letting your supporters and partners do the talking with testimonials. You’ve seen testimonials for every type of program, issue and organization imaginable. They’re brief quotes from a member of your nonprofit’s network—donor, volunteer, client, staffer, […]