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5 Steps to Op-Eds that Change Minds

Opinion journalism (a.k.a. op-eds) is an unmatched opportunity for your organization to speak through the news media directly to policy makers, your constituents and other target audiences. This rare opportunity for you to frame the messages offers the potential to change minds, albeit usually over the course of time, with a series of op-eds. It’s […]

5 Steps to Great Graphic Design for Your Nonprofit

I recently spoke with three nonprofit communicator colleagues and four graphic designers who outlined this three-fold path to a process that will ensure high-impact design for your nonprofit. Before you even get to the design process itself, remember to follow these five pre-design steps to effective graphic design, from finding the right designers to crafting a […]

6 Tips for Writing Nonprofit Marketing Copy That Works

Be reader-centered, not writer-centered. Write for your audiences, not for your colleagues, board or funders. Content has to be accessible.Many web sites, e-news and direct mail I see from nonprofits is focused on how great their services, staff, programs and organizations are. Hello? Audience, anyone?Your reader’s lens is always “What’s in it for me?” or […]