Have you seen this print ad campaign from Action Against Hunger (AAH)? It’s a great example of how to fail in motivating your audiences to take the actions you need to move your mission forward. The first ad features a line-up of paper dolls, with one figure much thinner than the others — but no […]
About Getting Attention
This author has yet to write their bio.
Meanwhile lets just say that we are proud Getting Attention contributed a whooping 185 entries.
Opinion journalism (a.k.a. op-eds) is an unmatched opportunity for your organization to speak through the news media directly to policy makers, your constituents and other target audiences. This rare opportunity for you to frame the messages offers the potential to change minds, albeit usually over the course of time, with a series of op-eds. It’s […]
When I recently asked nonprofit experts in a range of fields—from fundraising to advocacy—to share the one book that has most influenced their professional lives, I had no idea what I’d hear back. So I was thrilled to hear so many passionate stories about books that have made a huge difference in these folks’ lives. […]
Have you ever felt trapped by your email provider—Dissatisfied with the features and/or service, but daunted by figuring out how and where to move? That was our situation 18 months ago and I was completely flummoxed by it. But before I get to that, let me start at the beginning. Why You Need an […]
Marketing and fundraising are two halves of a whole. But when they don’t operate that way, the outcome of each team’s efforts is far less than it could be, diminishing an organization’s ability to engage its base (and so, to make its desired impact). Unfortunately, that’s the deal in so many nonprofits. As fundraising leader […]
Here’s a scenario I hear all the time from nonprofit marketing folks: We know we should be looking at how our website is doing, but we don’t even have the time to figure out how to start. Instead, many of you persist in building out your site or blog based on what you think your […]
Online video is big and getting bigger. So much so that it’s rapidly changing the communications landscape. And we have some great models to work from. Online Video is Getting Bigger – Fast Here’s the proof, drawn from a recent ComScore study: Over 133 million Americans watched online video in July 2007 – or 74% […]
To capture a journalist’s attention and answer her questions, a repository of press releases plus some bios and head shots (which comprises the entirety of most nonprofit press rooms), just isn’t enough. How to ensure you’re providing the timely, meaty information and insight journalists crave, enough to engage and motivate a call or email for […]
I recently spoke with three nonprofit communicator colleagues and four graphic designers who outlined this three-fold path to a process that will ensure high-impact design for your nonprofit. Before you even get to the design process itself, remember to follow these five pre-design steps to effective graphic design, from finding the right designers to crafting a […]
Be reader-centered, not writer-centered. Write for your audiences, not for your colleagues, board or funders. Content has to be accessible.Many web sites, e-news and direct mail I see from nonprofits is focused on how great their services, staff, programs and organizations are. Hello? Audience, anyone?Your reader’s lens is always “What’s in it for me?” or […]
Here to champion your nonprofit digital campaigns.