One of the most valuable marketing tools out there for nonprofits is video. Videos display your nonprofit’s mission in a visual, easily digestible way. However, if you don’t effectively promote your videos, they won’t reach potential supporters. That’s where the Google Ad Grant program comes in. An equally impactful nonprofit marketing tool, the Google Ad Grant is a free […]
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If you’re a nonprofit professional, you know just how important donations are to your organization. You may receive funds in other ways, such as grants or sponsorships, but consistent donations will launch you toward your fundraising goals. Making your case to donors through presentations and one-on-one meetings is extremely effective because it allows you to start an […]
Picture this: you’re rallying your coworkers, friends, and family to join your local business’ fundraising 5K to raise money for a cause near your heart. Whether protecting animal rights or conserving the land where you grew up, you want to involve as many people as possible. However, it might feel overwhelming if you’re new to […]
In today’s online-focused world, digital fundraising is essential for nonprofits to thrive. Research shows that revenue from online donations increased by 10% from 2021 to 2022, and that number is only projected to grow as more supporters take advantage of the convenience and versatility that digital fundraising provides. When your organization is incorporating new methods of online fundraising such […]
Silent auctions are one of the most popular nonprofit fundraising events, and for good reason. They can be held in person or virtually, appeal to a wide range of supporters, and make great annual fundraisers. Although silent auctions work well on their own, they can also be paired with other events like galas or golf […]
As a nonprofit professional, you know that there are always new nonprofit marketing trends emerging. As the world of technology, social media apps, and influencers continues to evolve, these trends can take flight faster than ever. While it’s easy to name the three new marketing trends you noticed on TikTok or Instagram this week, trends in more […]
Capital campaigns transform organizations – often from top to bottom. And it’s all too easy to get so swept up in the work of fundraising that no one develops a plan for training the staff and volunteers. But these are all-hands-on-deck undertakings! Everyone at your organization will need to understand the campaign and why it’s […]
Corporate social responsibility (CSR) is the concept that corporations are responsible for addressing social and environmental concerns to make the world a better place. Corporate giving, which falls under the umbrella of corporate social responsibility, allows businesses to contribute to organizations that promote social good (usually nonprofit organizations). Typically, companies organize events encouraging employee […]
Finding new ways to reach and engage donors is a continual challenge for nonprofit marketing professionals. Effective marketing requires being creative, staying aware of ongoing trends, and navigating obstacles efficiently. Of course, there are still several common challenges that most nonprofits’ marketing strategies will encounter. Facing challenges is a normal part of the marketing process, […]
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