When it comes to modern fundraising, digital campaigns are the most sure-fire way to spread awareness of your messaging and meet supporters where they are. Why is that? Well, let’s look at a few statistics: As of January 2021 there were 4.66 billion active internet users in the world. (source) 27.5% of supporters say they […]
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These days, a well-defined and recognizable brand can do wonders for any organization or business. Good branding increases customer loyalty, builds a positive reputation, and ensures people that you’re someone to be trusted. While you may think a branding strategy is primarily a concern for for-profit organizations, nonprofit organizations need to prioritize it just as […]
For professional fundraisers and nonprofit leaders, staying in touch with industry trends, new software updates, and current marketing best practices is an ongoing challenge. Whether there’s a global pandemic forcing nonprofits to pivot to all-digital engagements or an updated best practice that impacts how you communicate with donors, it’s critical to keep up. Otherwise, your […]
When it comes to marketing your nonprofit’s mission and connecting with donors on a deeper level, nothing is better than an engaging and compelling story. Stories are one of the most influential ways to influence people and strike their emotions. Just look at Martin Luther King’s “I Have A Dream” speech and JFK’s inaugural speech— […]
In this modern, digital era, a well-thought-out and data-driven marketing strategy is crucial to any organization or business. For nonprofits, in particular, your marketing strategy is an essential component of driving your mission and garnering support from donors. Nonprofit marketing raises mission awareness, ensures you develop strong relationships with supporters, promotes your organization’s services, and […]
Imagine this: Your nonprofit spends months planning the perfect fundraising event. You’ve gathered the resources, hired the catering, and recruited volunteers to pull it all together. A scattering of your most active supporters register, but you don’t get the turnout that you hope. This shortcoming is due to your nonprofit marketing. As a fundraising professional, […]
When it comes to accomplishing your nonprofit mission and making a genuine impact in the world, you need an effective and successful marketing strategy. However, getting the funds to drive your nonprofit marketing plan is no easy task. Often, it’s recommended to use around 5-15% of your operating budget primarily for marketing efforts. If more […]
You’ve worked hard to build an organization that makes a difference for your mission and the community you serve. You plan exciting fundraising events and months-long campaigns to engage your donors and inspire support to your cause. However, all this work is less effective without a strategic plan to market it. While your nonprofit and […]
Since 2003 Google has offered the Google Ad Grant program to 501(c)(3) nonprofits and has helped them take their digital marketing to the next level. With this program, nonprofit organizations receive $10,000 a month in ad credits to create and host advertising campaigns on Google. If you’re looking to get your nonprofit content in front […]
Google Ad Grants have been around for almost two decades now, but it seems that not enough nonprofit organizations are taking advantage of this powerful program. By equipping eligible organizations with $10,000 in ad credits per month— yes, you read that right!— to reach out to supporters online, the Google Ad Grant program enables nonprofits […]
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