Cause Marketing

Here’s the latest Carnival of Nonprofit Consultants – on the theme of nonprofit marketing this week.  I tell you,  I’m more impressed than ever by the great bloggers out there focused on the nonprofit sectors. So, read away, and don’t forget to comment, and to participate in next week’s Carnival.

Always funny (as in haha, not weird) Joe Waters at Selfish Giving jumps off from the somewhat-successes of the Verb campaign, guiding nonprofits on how to be Merchants of Cool. Hats off to Joe for nudging us nonprofit types to put ourselves out there a little more boldly.

Beth Kanter at Beth’s Blog offers an incredibly practical post on Using Flickr as a Visual Resource for Presentations. Beth makes introduces some very specific ways to increase audience engagement in presentations, and outlines the value of Flickr images as a no-cost, high-engagement presentation component. Thanks, Beth. Love the how-to stuff.

Pithy, punchy Jeff Brooks at Donor Power Blog cautions against The White Man’s New Burden,  reporting on a recent change in the way international relief organizations like the International Red Cross are limiting images to those that convey the “dignity” of the subject. Jeff contends that when the needs disappears (as it does in these more dignified photos), so do the level of engagement and giving. I’m with you, Jeff.

Kivi Miller at Writing911 discusses Activities v. Accomplishments in Annual Reports. Kivi’s on-target recommendation to focus on what your nonprofit has achieved, rather than the work its done, is particularly relevant as we plunge into annual report season.

Marc Sirkin, VP of eMarketing at the Leukemia and Lymphoma Society (LLS) and blogger extraordinaire at npMarketing Blog shares a useful Case Study in Online Event Fundraising. Make that events, as the campaign was put into place at the national and chapter/local level. In his post, Marc details the strategies – most centrally, a wiki —  LLS used to ensure that chapters shared experiences, materials and successes. And no, Marc isn’t a consultant, but he’s an insightful, innovative communicator in our field who shares some very useful recommendations and perspectives. Just coloring outside the lines a bit.

Celeste Wroblewski of Studio 501c pitches her concept that a blog can be like a business lunch. There’s nothing I relate to more than food metaphors, Celeste. Ideal for a nonprofit CEO blog, but applicable in other situations as well, Celeste’s approach is a great way for nonprofits to start blogging. What’s next, the all-you-can-eat-buffet blog?

Betsy Harman of betsy’s blog advises nonprofit organization on Reaching Donors Under 40. Especially important is Betsy’s point about executing multiple marketing strategies to different target audiences to ensure you engage each one (or, to put it conversely, to make sure you don’t alienate anyone). That’s a particularly vital technique when segmenting donors and prospects by age.

And last, and maybe least, Nancy Schwartz, of GettingAttention, shares the story of How a Small Nonprofit Shaped a Clear, Memorable Brand – Five Steps to Low-Budget Branding for Big Results.

Next week’s Carnival of Nonprofit Consultants hones in on Young Professionals in Philanthropy. Don’t forget to submit your post, and to read all on Monday, October 2nd.

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Nancy Schwartz in Advocacy, Blogging for Nonprofits, Branding and Messages, Case Studies, Cause Marketing, Don'ts, Fundraising: Innovations & Research, Nonprofit Communications, Recommended Resources, Unique Approaches | 4 comments

I just read this morning about a great opportunity for your nonprofit. Relative newcomer The Bemporad Baranowski Marketing Group (BBMG), which specializes in branding services for nonprofits and "socially-responsible businesses," has just launched the It’s How We Live grant program (IHWL). What a great chance for the winning nonprofit and its corporate partner to get $100,000 of in-kind marketing services to create and launch a cause marketing campaign. And what a great way for BBMG to get attention.

Read carefully. This grant is for cause marketing only. Specifics are clearly outlined in the IHWL site, including BBMG’s clear definition of suitability.

Jump on today. Deadline is July 31, 2006 but you have to do some groundwork before you apply. It’s too good an opportunity to miss.

Nancy Schwartz in Cause Marketing, Nonprofit Communications, Special Opportunities | 0 comments

Selfish Giving (Self-Interest + Idealism) is the tongue-in-cheek title of this blog on "doing well and doing good." This anonymous cause marketer offers frequent, pithy observations on the world of cause marketing, usually based on a case study. The way s/he brings illustrates these examples, and comments on them, so clearly conveys her/his perspective on cause marketing. Great strategy.

Take a look today. Recent posts include:

Thanks mystery cause marketer for your great examples and observations.

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Nancy Schwartz in Cause Marketing, Creative Partnering, Nonprofit Communications, Recommended Resources | 1 comment

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