Current Affairs

Reaching Out with Swine Flu in the Air I’ve heard from many nonprofit marketers lately who are unmoored by the uncertain environment in which we’re living. Swine (a.k.a. H1N1) flu is just the icing on the cake.

Folks are wondering how to respectfully engage with so much competing for attention and anxiety at an all-time high. So here are a few of my guidelines for effectively sharing stories on your organization’s impact, even now:

  1. Take your base’s pulse. Never assume you know how they’re feeling/thinking. Ask!
  2. Respond appropriately. The pulse enables you to do so, so make sure you’re on the mark. When you are, you’re much more likely to engage them.
  3. Relate your organization’s work to current crises, if there’s a real connection.
  4. If your org is in the middle of the crisis, talk about it.

Read the full set of guidelines and two case studies here.

P.S. Don’t miss out on in-depth articles, case studies and guides like this one — all featured in the twice-monthly Getting Attention e-update. Subscribe today.

Nancy Schwartz in Crisis Communications, Current Affairs, Nonprofit Communications, Strategy | 0 comments
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How to Keep the Vibe AliveObama has tapped into a vibe of patriotism, community, energy, hope and faith. So what next?

How does your nonprofit keep momentum going, after the rally, vote or special event is over?

Nancy Schwartz in Current Affairs, Nonprofit Communications | 0 comments
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Use This Sea Change in Our Country to Shake-Up Your Marketing Point-of-ViewObama's inauguration is a huge change for our country. The crowd in DC and the record-breaking count of CNN watchers shouts that strong and clear.

Among many, there's a palpable sigh of relief today, and a massive return of hope. Less comfort for others; but still recognition of a huge change.

So YOUR MARKETING has to change too. Effective communication starts with your understanding of whom you're having a discussion with and her perspective, passions and needs. When any of those change, even an iota, then your communication has to change — in message, channel, focus, and more.

"The time has come." The good news is that change opens people up to new possibilities. So, despite the hard work this will take, it's likely that your effort will grow and strengthen your network tremendously.

As Obama says, "We are the change we seek."

P.S. Yes We Can! When a powerful tagline is joined to a compelling mission…nothing is impossible! Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz in Current Affairs, Nonprofit Communications, Strategy | 0 comments

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