Incredible Ideas

Some Great Ideas & Inspiration from Marketers & Fundraisers at NTC -- Wish You Were HereI had the pleasure of co-hosting a meet-up for nonprofit marketers & fundraisers here at NTC (NTEN's mind-blowing annual conference) yesterday afternoon, along with nonprofit marketing guide Kivi Leroux Miller.

Running in the room 5 minutes before blastoff I was thrilled to see over 100 folks raring to go. We were a bit astonished but quickly got folks talking cocktail party style before we started the peer-to-peer Q&A. Here are the top 3 take-aways I got:

  • How to generate and work good storytelling
    • Show prospective storytellers how to do it (your donors, volunteers, program participants, clients), and tell them what your org's going to do with the stories. Will motivate and focus folks.
    • The Me Not Meth campaign launched some demo videos to model what the campaign was asking former meth addicts to do — create home-made videos of their own stories. That broke the barrier and drove video submissions. Even better, they had the budget to blanket selected geographies with billboard advertising inviting storytellers to participate.
    • Re-purpose the stories you have for different channels. Survey input can work as testimonials (if you have name, title, org). Video outtakes can become profiles.
    • Thank your storytellers and subjects.
  • Don't jump into Twitter or even Facebook till your Web site, SEO, e-alerts and blog are everything they can be! Web site is home base. Still few examples of traditionally successful social media campaigns.
  • Mobile fundraising — Still evolving. Expensive to launch & support a program. Key takeaway –  start collecting cell numbers now! They're usually good for the long term.

More to come. Just trying to get my brain and fingers to catch up with my ears!

Nancy Schwartz in 09NTC, Incredible Ideas, Nonprofit Communications | 0 comments
Tags:, , , , , ,

Keep Your Eyes Peeled Ways to Distribute Content Proliferating Like BunniesBuzzmachine blogger Jeff Jarvis’ new book — What Would Google Do? — was just published. What’s interesting is that the publisher also introduced a 23-minute video book version at $9.99. Jeff says it’s a brief, fun intro to the main points in the book. HarperCollins’s research revealed that there are folks interested in the ideas but unwilling to spend hours reading the book.

For nonprofit communicators, its publication highlights how the world continues to serve up an ever-growing range of new ways to distribute your important information. Since your org’s knowledge, connections and data are your greatest assets when shared strategically, you should watch what’s going on very closely.

I can’t think of anything more effective than a head researcher at the Foundation Center introducing key findings from recent research on changes in foundation giving via a brief video; or the program director at the Coalition to Prevent Homelessness using a short video to introduce its new strategy to counter the increased number of homeless families. It’s likely that in both cases some viewers will dig in for more detail, and that the strategy would capture many who wouldn’t have touched a report or press release with a ten foot poll.

What’s most important though, is that you keep your eyes peeled for new communications channels that may supercede or complement the ones you’re using now. Jump on short-form video now, though. It’s a no-brainer.

P.S. No matter the channel, it’s crucial that your tagline and other key messages are powerful and consistent. Otherwise you’ll confuse and irritate your audiences. Download the free Nonprofit Tagline Report for must-dos, don’t dos, case studies and 1,000+ nonprofit tagline examples!

Nancy Schwartz in Incredible Ideas, Nonprofit Communications | 0 comments
Tags:, ,

Ask Your Base to Make the World a Better Place, Without Spending a Cent The Give ListThe Give List, launched just last week by Allison Fine and Marnie Webb, already lists 71 ways to support communities and causes without your wallet.

It’s rough out there right now for all of us, but that means that other folks and organizations need our help more than ever. So incredible minds Fine and Webb put their heads together to shout out for ways gift givers can strengthen lives and communities.

What’s great is that Fine and Web are putting Web 2.0 to work to brainstorm far and wide, and have already received some great ideas. Take a look at this eye-opening list of $0 helping ops from Lacey at the LA Chamber Orchestra.

Take 15 minutes today to brainstorm how your supporters can help your org even if they can’t give a cent, then shout it out via your blog, site and e-news. Don’t forget to add your ideas to the Give List by tagging your ideas with #givelist on Twitter, or with “givelist” (without the quotation marks) on de.licio.ous, your post or flickr photo so the Give List team can share them with the world.

Great job of seeing the bright side, Allison and Marnie, and crafting a network to inspire others to share their bright ideas for making the world a better place.

Photo: Kevin Eddy, Flickr

Nancy Schwartz in Fundraising: Innovations & Research, Incredible Ideas, Incredible Minds, Nonprofit Communications | 1 comment
Tags:, , , , ,

The Upside of the Downturnis incredible ideas.

I've finally taken off my coat, 1 1/2 hours after arrival at the office.

You see despite my best intentions, I couldn't resist diving right into all the incredible ideas delivered to me over the last 24 hours. (BTW, they come in automatically — once I subscribe to the blogs, sites, etc I want updates from — via my RSS reader. RSS readers are a Web-based, spam-free, quick and efficient way to read news you need. Once you take 3 minutes to watch this video, you'll be ready to set up your own reader.)

I've seen no stats on this, but it really seems that adversity is breeding innovation. The economy is in the toilet with life as we've known it gone for good, but I think it's spurred us to be more creative than ever.

There were so many incredible ideas, guidelines and models in my reader this morning that I've realized I have to share more of them. So I'm launching two new post types — Incredible Ideas and Incredible Minds. Watch the blog for introductions to some of the best minds and ideas out there, which I promise will teach, motivate and inspire you.

My first recommendation: If you don't have your RSS ready to go, do it NOW. My top picks are Google Reader and Bloglines. Then as you come upon blogs, sites or other resources you want to keep up with,  just subscribe to have new content sent to your reader. 

Nancy Schwartz in Incredible Ideas, Incredible Minds, Nonprofit Communications, Professional Development, Web 2.0 | 1 comment
Tags:, , , , ,

<< Back to Main