Integrated Marketing

FullOrgCommsTrendsInfographicSurprising, distressing but all too true!

According to findings released in the latest Nonprofit Communications Report, one of your greatest challenges to communications effectiveness is the difference in priorities and perspectives held by us (as marketers) versus those of our “closest” colleagues—our executive director and fundraising colleagues.

Take a look at these disconnects in goals and preferred tactics:

  • 65% of communications staff, but just 44% of development staff, feel responsible for community engagement goals
  • Just 12% of communications staff, but 72% of development staff, feel directly responsible for fundraising goals
  • Development staff (along with communications directors) than EDs value YouTube, while EDs value LinkedIn more (than you and the fundraising folks).

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Nancy Schwartz in Integrated Marketing | 0 comments

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