Planning and Evaluation

Flickr: James JordanClarity here is a must for right-things, right-now marketing that advances your issue or cause a.s.a.p.

Goals are what you want to achieve. Complete the sentence: “We want to . . .”

Organizational goals (a max of three at a time) are the steps (look one year ahead) that will take your organization to closer to achieving your mission.

Marketing goals (three tops here too, for that same year) are the best ways to focus your marketing (message development, audience research, e.g. the whole enchilada, not just the communications part) to achieve those organization goals.

Here are a few examples…
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Nancy Schwartz in Planning and Evaluation | 5 comments
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Please take a moment right now (I mean it—this is a 3-question survey) to tell me about your greatest marketing pain points, and how I can help.

Your response will focus me on the topics you need to flourish and drive results, while saving time, money and anguish in that process.
Please answer these 3 questions right now.

Thanks!

All the best,
Nancy

P.S. Can you do this right now, while it’s on your mind? I’d appreciate it.

Nancy Schwartz in Planning and Evaluation | 0 comments

Please take a minute right now (literally, this is a 1-2 question survey) to tell me how you select your marketing activities.

Your answers will guide me to create the guidance you need to save time, money and anguish in that process.

Please answer these 2 questions right now

Thanks, in advance, for your input. You’re the best!

P.S. Can you do this right now, while it’s on your mind? I’d appreciate it.

Nancy Schwartz in Planning and Evaluation | 0 comments

Register now, seats are limited. Webinar is Feb. 5 but sign up even if you can’t make it live. You’ll get the recording.

What’s the right way to connect with supporters, and motivate them to act?
And how do I know if I’m doing the right things?

These are the questions you ask most frequently, and tell me that not knowing the answers leads to self-doubt, paralysis or, worse, just doing what you’ve always done, regardless of the impact it may (or may not) have.

But there’s a better way…

Wouldn’t it feel great to know you’re making the right choices, backed by real-time research, sound thinking and true strategy?

I’ll guide you there via this practical and enlightening webinar (kindly sponsored by Guidestar), leading you through the steps to a game-changing marketing plan that activates your supporters.  Register now to grab your spot for the Feb 5 webinar (sign up even if you can’t make it live, you’ll get the recording)

You’ll learn how to:

  • Escape from the muddy messages and impossible to-do lists that deflate your marketing impact
  • Approach marketing as a system, rather than a series of one-offs
  • Identify the right priorities
  • Implement them in a way that generates the greatest results.

You’ll finish the webinar energized, confident and with a clear understanding of what to do next. Please join me!

Get your spot now—seats are limited. Register even if you can’t make the live session—you’ll get the recording.

Nancy Schwartz in Planning and Evaluation | 0 comments

I’m a devoted participant in Anne Holland’s blog, Which Test Won. Participant rather than reader because each week Anne offers up a challenge, asking marketing geeks like us to vote on which version of the landing page design, e-news subscription form or donate here pop-up worked best: A vs. B. These are real-life marketing case studies!

This week’s test pinpoints the best way to design the search box on your nonprofit’s website. Which do you think works best, A vs. B?
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Nancy Schwartz in Planning and Evaluation | 3 comments
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Reserve Your Spot by Sunday July 31 to Save $100 — Join us at the Total Focus Marketing Plan WorkshopOctober 12 in NYC.

This is the time to propel your organization’s marketing forward with a smart plan. My partner, Nonprofit Marketing Guide’s Kivi Leroux Miller and I can help you do that in a single day.

We’ll walk you through the creation of a focused, doable marketing plan — one that clarifies what you should be doing marketing wise and maps how to get there.

You’ll end the day with your draft of a clear and practical marketing plan that will work for your organization—one you are fully capable of implementing.

Register Now to Save $100

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This is the time to propel your organization’s marketing forward with a smart plan! And I can help you do that in a single day — October 12, in New York City.

I’m partnering with one of the best nonprofit marketers I know, Kivi Leroux Miller of NonprofitMarketingGuide.com, to offer you a way to transform your tangle of marketing to-do lists and conflicting priorities into a clear, practical and doable plan.

Join us for the Total Focus Marketing Plan Workshop, October 12 in New York City. But don’t wait: This is the final Total Focus Workshop we’ll be giving in 2011, and seats are filling fast!
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I recently received this Ask Nancy query and was eager to respond ASAP, as this is a question I hear frequently from nonprofit communicators like you…

Dear Nancy,

Colleagues at two other organizations in our county are in the middle of communications audits. I’m interested, but don’t know what that process would mean for our organization.

What is a communications audit, and what value does it deliver? We’re overloaded as it is and it’s hard to even consider taking on even one more thing!

Thanks much,
Denise Harris, Project Director
Human Services Coalition

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Welcome to our newest guest blogger, Rebecca Leaman. Rebecca (@rjleaman) is a writer and editor who helps small community-based nonprofits and individuals tell their stories.  Her driving passions are technology, local history and dogs.

Running a small nonprofit has never been easy, but there used to be few challenges that a larger marketing budget couldn’t solve.

Now, however, with all the possibilities offered by low-cost, fast-changing technology tools and social media,  “overwhelm” can be as big a roadblock as budget constraints. Where do you even start?
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Join Kivi and Me for this Free Webinar
Today-Monday May 2-at 3pm ET (Noon PT)
Learn How to
Set the Big-Picture Marketing Goals that
Take You Where You Want to Go!

My friend and colleague Kivi Leroux Miller and I have heard so many of you say that your marketing isn’t all it could be. And worse, you don’t know where to start to fix it.

You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. Aargh!

So we’ve decided to show you exactly where to start, with setting your goals, in today’s free 30-minute webinar.
Register Now – Seats are Limited
Today, Monday, May 2, 2011
3:00 – 3:30 pm ET (12:00 – 12:30 pm PT)

When Kivi and I first put our heads together on how to team up to help nonprofits strengthen their marketing impact, marketing planning was at the top of our list.

Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. They are the first crucial step towards an ambitious but fully-doable nonprofit marketing plan.

Register now for this free webinar today, Monday, May 2, 2011, at 3:00 pm Eastern (Noon Pacific).

We’re really looking forward to discussing this critical step to nonprofit marketing success with you! Join us.

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