Proof Points

Email Subject Line Length Does matterWelcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right. 

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails.

The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further.

No surprise, as many email readers and browsers cut off subject lines there. But…

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Nancy Schwartz in Proof Points | 6 comments
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