Web/Tech

Thanks to Beaconfire staffer Jen Boland, who originally published this post here

HWhen Google doesn't show YOUR website in search listings.ey! If your website isn’t responsive or optimized for mobile devices, you should be worried. Because…

As of April 21, 2015, Google has prioritized mobile-friendliness as a key ranking factor in search results. Websites that are optimized for mobile devices will get the highest SEO rankings. Others (like Getting Attention.org, for now) will be penalized in rankings which will decrease your organic search traffic. Here’s how to keep your website traffic coming in through Google:

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Guest Blogger in Web/Tech | 0 comments
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2010 Must Do Keep Up as Marketing Techniques and Tools EvolveHere’s my bad…I’m constantly scanning the nonprofit marketing landscape for case studies, models, new tools and more. But I just realized I can strengthen two aspects of our own online communications, both related to changes in that landscape that I neglected to review on a regular basis:

1) If you receive these blog posts via email, you know that the email subject line has always read ” The Latest from the Getting Attention Blog.” And I mean always — every post, every time it is delivered to you.

Several of you have asked me if I could feature the post topic in the subject line, to make it easier for you to assess its relevance to your work and find it when needed. But that option wasn’t available when I launched this blog (and the email feed, at top right here) back in Spring 2006. Just recently, a colleague informed me that Feedburner (the tool I use to send out the emails) now enables users to feature the post’s headline as the email subject line. I’m going to make that change next week — so heads up, email subscribers.

Check mark!

2) Back in the day, when I first strategized SEO (search engine optimization) for archiving Getting Attention e-update articles, I settled on one main approach: To prioritize the marketing topics covered in each article in the title tag (the text you see in white letters on the blue banner at the top of your web browser). That was standard advice, back then.

Since that time, SEO has changed many times over and so have best practices. So I’ll be revising the article title tags accordingly over the next couple of months.

Most important though, is my realization that it’s critical to check in at least twice annually on features and best practices of the techniques and tools you rely on, and more often on those that are mission critical. It’s the only way to make sure you’re getting the most from your org’s communications work.

P.S. Don’t miss out on in-depth articles, case studies and guides to nonprofit marketing success — all featured in the twice-monthly Getting Attention e-update. Subscribe today.

Flickr: Chica and Jo

Nancy Schwartz in Nonprofit Communications, Strategy, Web/Tech | 0 comments
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Good Things Come in Small Packages Put a Favicon to Work for Your Nonprofit Definition
A favicon (short for favorites icon) is a small graphic or icon associated with a website or blog.  It appears when you type a URL into your address bar, on the tab of your web browser and in your favorites list.

Value
Often overlooked, this tiny graphic packs a visual punch and is a simple way to reinforce your brand (or at least your graphic identity) online.  Here are the benefits of putting a favicon to work:

  • Improved usability – Users can easily indentify your website in their favorites list or when multiple tabs are open.
  • Increases recognition – When your favicon is consistent with the look and feel of your org’s graphic identity, your website or blog will be instantly recognized as coming from your organization.
  • Professional touch – Favicons are becoming a standard of online design.

Here are a few examples of organizations with striking favicons:

rwjf Robert Wood Johnson Foundation

nothingbutnets Nothing But Nets

about About.com:  Nonprofit Charitable Orgs

How to Create a Favicon
Creating a favicon is simple.  Keep in mind that a favicon should reflect your brand.  If your logo does not scale down to a small size, you’ll need to come up with a design that complements the look and feel of your organization’s website and other communications.

Here’s an easy-to-follow tutorial on favicon creation and implementation using Photoshop.  Alternatively, use this online favicon generator to create one for your site.

Flickr photo: migs212

P.S. Don’t miss out on in-depth articles, case studies and guides to nonprofit marketing success — all featured in the twice-monthly Getting Attention e-update. Subscribe today .


Amy Kehoe in Branding and Messages, Graphic Design, High-Impact Websites, Web/Tech | 0 comments
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