I’m so pleased that Marc Sirkin, nonprofit online marketing guru at The Leukemia & Lymphoma Society, commented on one of my blog posts recently. In doing so, he introduced himself and his great blog on nonprofit marketing, npMarketing Blog.

Tune in for Marc’s laser insights on marketing innovations (LLS is big into word of mouth, aka WOM) and corporate partnerships, among other topics.

Funny coincidence. In a previous life, Marc spearheaded the March of Dimes’ Share Your Story wiki (community website) that I featured in a recent post.

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Nancy Schwartz in Blogging for Nonprofits, Nonprofit Communications, Recommended Resources, Unique Approaches, Viral Marketing, Wikis | 1 comment

What’s a wiki, you may be asking? Well, according to Wikipedia, a wiki is a website that enables any authorized user to add, edit or comment on content very easily. Wikipedia is, in fact, a wiki encyclopedia comprised of entries submitted, revised, and commented on by readers.

Wikis are just pushing into the online communications forefront, and I’ve been following he wiki evolution and was thrilled to see a recent NetSquared interview with Adam Frey, of Wikispaces (a web hosting service) where he talks a bit about when nonprofits should use wikis:

  • Wikis are first and foremost about content.
  • When a group’s goal is to create, edit, or manage content, wikis are great tools. Program participants working together on essays, a marketing team editing an organization’s messages, or a board maintaining schedules and attendee lists are good examples of where wikis will work for nonprofits.
  • If a group wants a linear discussion, a blog or online discussion board is the right tool. Frey mentions that many groups need more than one tool. A nonprofit organizing a conference might use a wiki to maintain their FAQ in collaboration with their conference registrants, but also use a bulletin board for pre-conference discussion on key topics, and a blog to publish updates on speakers and scheduling.

Wikis are up and coming, but there aren’t too many nonprofit models for me to point you to yet. I’ll flag them when I see them. Meanwhile, keep wikis in mine as one of your many communiations channels.

Nancy Schwartz in Nonprofit Communications, Strategy, Wikis | 1 comment

In a recent post, blogger and online community specialist Lee LeFever outlines the creation of the March of Dimes’ Share Your Story online community, launched in spring 2004. LeFever recounts the challenge of creating a online community that would work (a rarity), and of a recent re-design and marketing campaign to build participation.

Today, "Share provides a platform for parents to share information and support one another. There are now over 7,000 members. The most recent version of the community includes the ability for each member to have a blog, which has added a fascinating and well-adopted dimension to the community’s toolset. "

Learn more about the Share design, build and marketing story from LeFever’s blog.

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Nancy Schwartz in Case Studies, Fundraising: Innovations & Research, Nonprofit Communications, Unique Approaches, Wikis | 1 comment

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