Freshest Mission Statement on Earth — NYC’s New Museum

Nonprofit marketers take note. NYC’s New Museum, now nested in an intriguing new building in a quickly-gentrifying Lower East Side, got my attention big time with its new Mission Statement:

Freshest Mission Statement on Earth -- NYC's New Museum

That’s it. That’s everything. That’s enough.  I love it, although I know others will hate it. They’ll ask what these words mean, want more syllables, more convolution. To me, a perfect model of less is more.

What’s your take? Comment below please.

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Nancy Schwartz in Branding and Messages, Case Studies, Nonprofit Communications | 6 comments
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