How to Do Grand Plan Marketing 90 Days at a Time (Case Study)

I consistently hear from Getting Attention readers, and other colleagues in the field, about how you fear and dislike marketing planning. You should see the number of help emails I receive during planning periods. Thank goodness the timing of nonprofit planning cycles varies.

But don't give up. Sandra Jordan, Director of Communications & Outreach for the U.S. Agency for International Development (USAID) has designed a marketing approach that's more approachable, and more realistic.

Jordan brought a traditional approach to communications planning to USAID. But soon after her arrival, it became clear that, due to the ever-changing environment in which USAID works, she had to find a more immediate planning method. So was born Marketing Planning 90 Days at a Time.

Read the full interview to learn how Jordan's fresh take on marketing planning improved USAID's communications impact and results, and can do the same for your nonprofit organization.

Are you Getting Attention? Subscribe to our free e-newsletter today.

Nancy Schwartz in Case Studies, Nonprofit Communications, Strategy, Unique Approaches | 0 comments

<< Back to Main