How to Generate Buzz via Social Media: Real Life Dos and Don’ts

How to Generate Buzz via Social Media Real Life Dos and Don'tsHas this happened to your organization: You experimented with social media tools and found that nothing happened at all?

If so, you’re not alone. One of the most frequent complaints from organizations trying social media out is that after taking the plunge–whether tweeting, blogging or launching a Facebook fan page–nothing happens.

Now there’s help: I partnered with NTEN ED Holly Ross to share guidelines and case studies on using social media tools to build buzz (and reach) via this webinar for the Communications Network. And now the video recording and slide deck are available to you, at no cost.

Our presentation covers the nuts and bolts of social media success, the readiness required to put them to work and a laundry list of dos and don’ts. Although the case studies are about grantmakers, the examples and findings are equally relevant to nonprofit organizations.

I recommend you take an hour out to make sure your social media buzz building is all it can be. Here’s what one participant had to say (and another, just in).

P.S. More effective messaging is a priority for all organizations. Learn how to craft the most essential message — your tagline. Download the free 2009 Nonprofit Tagline Report, filled with must-dos, don’t dos, case studies and 2,500+ nonprofit tagline examples!

Nancy Schwartz in Nonprofit Communications, Professional Development, Recommended Resources, Social Media | 1 comment
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