How to Keep Your Nonprofit Marketing Skills Sharp and Your Interest High — From Colleagues in the Field

How do you keep your nonprofit marketing skills and interests fresh, when we’re all fighting against not enough time and money? That’s what I asked colleagues to share in this week’s Carnival of Nonprofit Consultants.

The Big Top is here at Getting Attention this week (call me Ringmistress), and your peers have some great professional learning strategies to share:

Marc Sirkin of NPMarketing Blog takes a three-fold path to professional learning, built on a foundation of love of learning and reading, willingness to try new things and sheer curiosity.

Whitewater’s Michelle Taylor always seeks a way to zig while others are zagging  to keep the creative juices flowing, and get a fresh perspective on communications and fundraising.

Beth Kanter at Beth’s Blog is a passionate continual learner who pursues learning with a discipline I’ve rarely seen (she dedicates 30 minutes daily to learning). Her learning strategies include searching for, digesting, capturing and organizing perspectives and data online (blogs plus) — an activity which in itself enables Beth to process new ideas (much as taking notes in the classroom did for me as a student) — and getting to face-to-face meetings (mostly vlogger and blogger meet ups) on a regular basis.

Kivi Miller at Nonprofit Communications learns most when she teaches — as a speaker, writer or trainer.

Kerri Karvetski of KK’s Blog counts on LinkedIn as a powerful network to query on the challenges you’re facing or the best way to pursue your new communications goal (she’s right on target here, what a creative strategy for learning),  reading cutting -edge blogs (live conference and campaign blogs and wikis) and volunteering to keep learning and invested.

And finally, yours truly recommends writing (all the time, all media, all topics), nurturing a community of peers as a network (mine’s a combo of offline and online, folks in the field and in related fields),  getting away from the desk to face-to-face meetings (irreplaceable) and finding your nonprofit marketing muse.

What’s your method of continual learning? Share your strategies in the comments box below.

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Nancy Schwartz in Carnival of Nonprofit Consultants, Nonprofit Communications, Professional Development, Special Opportunities | 5 comments
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