In Memory of Anita Roddick, the Queen of Green

I just heard the news that Anita Roddick, The Body Shop founder and human rights and environmental activist, passed away on Monday, September 10th.

Anita was the first to bring civic concerns to business practice and succeeded wildly, eventually selling the company for more than a billion dollars and introducing civic participation to millions of beauty consumers. She was the mother of today’s cause marketing; a creative and business genius with a huge heart and soul and a true inspiration.

Here are just a few of her innovations:

  • Cruelty-free testing for Body Shop product development, and environmentally-solid packaging (including a refund when customers bring in empties to refill)
  • Requiring franchisees to support an environmental or community cause
  • Spreading the word via Body Shop trucks with short, funny but meaningful slogans including Roddick’s favorite (according to the Washington Post), "If you think you’re too small to have an impact, go to bed with a mosquito."

Here’s to Anita Roddick.

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Nancy Schwartz in Cause Marketing, Nonprofit Communications, Nonprofit Marketing News | 1 comment
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