Just Say “Snow Day”

“Schools and offices are closed today due to inclement weather,” announced Superintendent of Schools Brian Osborne via his robo-call at 4: 57 yesterday morning.

Simplicity marks the strongest messages — Not dumbing down, but using the briefest, most accurate language possible to convey the essence of your message. It’s particularly important at 4:57am.

Next time, just say “snow day.”

P.S. Learn how to strengthen your nonprofit’s messaging with the all-new Nonprofit Tagline Database and 2011 Tagline Report.

Nancy Schwartz in Branding and Messages | 2 comments

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