More Tips on Great Email Subject Lines

Not to beat a dead horse, but there’s no more important content in your organization’s email and e-newsletters than the subject line.

I’ve thought and written a lot about this topic, but was struck by these imaginative suggestions from Gail Goodman, CEO of e-newsletter service provider Constant Contact:

  • Ask a question
    • Obviously, the question has to be relevant to your audiences
  • Be a tease
    • You’re not going to believe this…
  • Tell it like it is
    • The just the facts approach works best when you have a specific audience and know their interests
  • Get up close and personal
    • Use "you" in the subject line — Your gift can change this family’s life.

Lots of great ideas here for you to put to use. I urge you to experiment, but wait to complete the body of the email before you write the subject line. Review the email to identify the most compelling element; then feature that in the subject line.

Do you have other email subject line strategies to share? Please comment below.

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Nancy Schwartz in Copywriting, Email and E-Newsletters, Nonprofit Communications | 4 comments
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