1 Week into 2017: Where are You Headed?

Set Your Marketing Goals

This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact! 

Eeesh! Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.

That’s because most resolutions are action items, rather than goals (the real “what we want to get to”). When things in our work worlds change—making those actions irrelevant or too difficult, or throwing them into question or making them too difficult— there’s no clear framework for assessment and adaptation. So the resolutions fade out, leaving you disappointed.


  1. Articulate your marketing goals (a.k.a. resolutions) —start with a max of three smart, realistic, and attainable goals for the next 90 days. If you get pressure to go beyond that, push back as hard as you can. Planning too far ahead in this volatile environment is a waste of time and effort, and too many goals are pure self-sabotage.
  2. Outline the specific benchmarks that will indicate you’re making progress towards these goals (or not). You have to be able to SEE these benchmarks for them to indicate how you’re doing.
  3. Create a nitty-gritty work plan of the actions most likely to get you there, including the frequently-overlooked 1)who does what and 2)skills and time required.
  4. Monitor your benchmarks on a frequent, ongoing basis and adjust actions accordingly. Even if this means you can’t execute all planned communications, your end result will be better! Action without benchmarking typically wastes your time and effort.

Get this practical, doable marketing plan template now.
It’s a proven path to getting attention and driving actions you need right now!

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Nancy Schwartz in Planning and Evaluation | 1 comment
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