Get to Stronger Supporter Relationships (Peer Guidance: Part 1)

Supporter LoveGot 2 minutes? Please tell us what YOU’RE DOING to strengthen supporter relationships, and what’s in your way. Thanks!

Read Part 2 here.

Thanks to these fabulous folks in the field for sharing their right-now paths to stronger relationships with supporters, and what’s getting in their way!

What Lorna Riddle is doing differently to build stronger relationships

“I’m creating a welcome pack for new donors, and a plan on how to steward them through the first 18 months.”   —Lorna Riddle, Community Champion
The Mary Potter Foundation

Donor retention is at the top of many fundraisers’ and marketers’ to-do lists, as it should be. There’s no better investment than keeping close to the folks you’ve already invested in to get them there. But retention is a top priority for all your people, including program participants, volunteers, and other supporters. Focus on it!

The right welcome pack (it doesn’t have to be anything fancy) reinforces the new relationship and gives you another opportunity to say thanks. Use it to showcase the breadth and depth of your work and impact. Your new donor probably came in through a single program or campaign, and will be further engaged by the broader picture.

But don’t stop there. Stewardship is an ongoing process, and a doable plan of periodic touches is the way to keep it going, forever (18 months is NOT enough). Make sure you have leadership support to allocate your time and budget here.

Read Part 2 here

Got 2 minutes? Please tell us what YOU’RE DOING to strengthen donor relationships, and what’s in your way. Thanks!

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Nancy Schwartz in Relationship Building | 1 comment

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