17-year-old Malala Yousafzai gave an unforgettable speech as she accepted her Nobel Peace Prize today. Despite her youth, Malala’s words show her insight and communications finesse! In fact, this core message from the speech is an unbeatable combo of passion, specificity and brevity.
Use this triad as a checklist for your organization’s messages. Less IS more—much harder to craft but totally worth it.
“This award is not just for me. It is for those forgotten children who want education.” #TheLast #NobelPeacePrize pic.twitter.com/fYgpX43MGa
— Malala Fund (@MalalaFund) December 10, 2014