Previous Tagline Award Winners

Previous Winners—
Nonprofit Tagline Awards

Great Words Promoting Good Causes

A high-impact tagline is an essential tool for any nonprofit fighting to deliver its message in a crowded, competitive world.

To guide and motivate more organizations to strengthen their taglines, the annual Getting Attention Nonprofit Tagline Awards (a.k.a. The Taggies) recognizes organizations both large and small that have earned top honors for their attention-getting taglines, demonstrating again that an organization of any size can craft a powerful, pithy motto to build awareness and connect with its key audiences.

2020 AWARD WINNERS

Organizational Taglines

Arts & Culture
Tagline: Where good books are brewing
Organization: Coffee House Press

Associations
Tagline: E.R. You Watch It…We Live It!
Organization: Indiana State Council of the Emergency Nurses Association

Civic benefit
Tagline: Instruments of Mass Percussion
Organization: Drums Not Guns

Education
Tagline: Because Curiosity Knows No Age Limit
Organization: The Osher Lifelong Learning Institute at Clemson University

Employment & Workforce Development
Tagline: Our Vision Does Not Require Sight

Organization: Volunteer Blind Industries

Environment and animals
Tagline: Finding good homes for great dogs
Organization: Save the Strays Animal Rescue

Faith-based & Spiritual Development
Organization: Religions for Peace
Tagline: Different Faiths, Common Action.

Grantmaking
Tagline: Connecting People Who Care…With Causes That Matter
Organization: Greater Menomonie Area Community Foundation

Health and sciences
Tagline: When time matters most.
Organization: United Hospice of Rockland, Inc.

Human Services
Tagline: Help is a four-legged word
Organization: Canine Companions for Independence

International, Foreign Affairs, National Security
Tagline: Healing a hurting world
Organization: Episcopal Relief & Development

Library
Tagline: Spread the words.
Organization: Edmonton Public Library

Other
Tagline: Your Guide To Intelligent Giving
Organization: Charity Navigator

Fundraising Taglines

Tagline: Bring Back the Roar!
Organization: Oregon Zoo Foundation: Capital campaign to fund lions’ return after 10-year absence

Program Taglines

Tagline: Your Mouth Can Say A Lot About You
Organization: Massachusetts Dental Society: Awareness campaign to educate the public about the important relationship between oral health and overall health

Tagline: Serve a Semester. Change the World.
Organization: Youth Service America: Semester of Service

Special Event Taglines

Tagline: Little feet. Big strides.
Organization: Hirshberg Foundation for Pancreatic Cancer Research: Kids Can Cure Fun Run, LA Cancer Challenge

 

2019 AWARD WINNERS

Arts & Culture
Tagline: Big Sky. Big Land. Big History.
Organization: Montana Historical Society

Associations
Tagline: Building community deep in the hearts of Texans
Organization: TexasNonprofits

Civic benefit
Tagline: Holding Power Accountable
Organization: Common Cause

Education
Tagline: A Mind is a Terrible Thing to Waste ®
Organization: UNCF — The United Negro College Fund

Environment and animals
Tagline: Because the earth needs a good lawyer
Organization: Earthjustice

Grantmaking
Tagline: If you want to be remembered, do something memorable.
Organization: The Cleveland Foundation

Health and sciences
Tagline: Finding a cure now…so our daughters won’t have to.
Organization: PA Breast Cancer Coalition

Human Services
Tagline: Filling pantries. Filling lives.
Organization: Houston Food Bank

International, Foreign Affairs, National Security
Tagline: Send a net. Save a life.
Organization: Nothing But Nets

Jobs and Workforce Development
Tagline: Nothing Stops A Bullet Like A Job
Organization: Homeboy Industries

Media
Tagline: Telling stories that make a difference
Organization: Barefoot Workshops

Religion and spiritual development
Tagline: Open hearts. Open minds. Open doors.
Organization: The people of The United Methodist Church

2018 AWARD WINNERS

Arts & Culture
Tagline: Where Actors Find Their Space
Organization: NYC Theatre Spaces

Civic benefit
Tagline: Stand Up for a Child
Organization: Court Appointed Special Advocates of Southwest Missouri

Education
Tagline: Stay Close…Go Far.
Organization: East Stroudsburg University of Pennsylvania

Environment and animals
Tagline: Helping Preserve the Places You Cherish
Organization: LandChoices

Grantmaking
Tagline: Make the Most of Your Giving
Organization: The Greater Cincinnati Foundation

Health and sciences
Tagline: Improving Life, One Breath at a Time
Organization: American Lung Association

Human Services
Tagline: When You Can’t Do It Alone
Organization: Jewish Family & Children’s Service of Sarasota-Manatee, Inc.

International, Foreign Affairs, National Security
Tagline: Whatever it takes to save a child
Organization: U.S. Fund for UNICEF

Jobs and Workforce Development
Tagline: All Building Starts With a Foundation
Organization: Building Future Builders

Other
Tagline: Because facts matter.
Organization: Oregon Center for Public Policy

Other
Tagline: The Art of Active Aging
Organization: EngAGE

Religion and spiritual development
Tagline: Grounded in tradition…open to the Spirit
Organization: Memphis Theological Seminary

Tagline-Overview-Awards-Report

2012 Nonprofit Tagline Awards (a.k.a. The Taggies)

Great Words Promoting Good Causes


Congratulations to the 2012 Getting Attention Nonprofit Tagline Award Winners! The 18 winners were selected by more than 3,300 voters from 63 nonprofit tagline finalists that had been identified by our expert panel of judges. The finalists were drawn from the 1,400 nonprofit taglines entered.

The organizations behind the winning taglines range from the regional (Elder Services of Worcester Area, Inc.) to the national (Wounded Warrior Project) and global (The TARA Project). All did an admirable job in putting a few select words to work to build their brands, programs and fundraising impact.

Get free access today to the updated Online Tagline Database, with 5,000+ searchable taglines for your own message brainstorming, and the Nonprofit Tagline Report!

The report features more on the winning taglines plus:
  • The 10 Have-Tos for Successful Taglines
  • The 7 Deadly Sins – Examples of what not to do.

Celebrating the Best in Nonprofit Taglines—The Taggies

A strong tagline does double-duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base.

But our recent Nonprofit Messages Survey showed just 29% of organizations like yours have a tagline that connects and spurs action.

The Awards program is designed to inspire and guide your organizations to deliver taglines that connect quickly and strongly with your target audiences—Aha! messages that build and strengthen key relationships for the long term.

Since 2008, the GettingAttention.org community and other nonprofit communicators, other staff and supporters have been enthusiastic participants in the Nonprofit Tagline Awards program (a.k.a. The Taggies)—entering their own taglines and spreading the word to peers to do the same, voting to select award winners and learning what works and what doesn’t via the Nonprofit Tagline Database and Report.

Getting to Aha! is doable, for every organization. Go for it!

Thanks for the inspiration, advice and encouragement.
We couldn’t have done it without The Taggies!

“About the time you were holding the first Taggies, we were knee-deep in developing our first strategic marketing plan—with the help of a couple of talented, local board members, we managed to get thru the process and finalize our branding guidelines developed in four months!

‘We are Smiles Change Lives and we provide essential, life-changing orthodontic treatment for children from low-income families: Bracing kids for a better future!’

“Your emails during the contest helped fuel our desire to develop the right tagline and we believe we have. Thanks for the inspiration, advice and encouragement thru your emails and webinars. We couldn’t have done it without the Taggies!”

   —LeAnn Smith, Chief Operating Officer, Smiles Change Lives

 

This program is made possible thanks to the generous sponsorship of
Change.org and See3.

P. S. Follow Tagline Award news on Twitter via the hashtag #taggies12

Where to Begin with Nonprofit Marketing

I’m so proud of my friend and colleague Kivi Leroux Miller for crafting the excellent Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (partner link). And Kivi’s been gracious enough to make Getting Attention the first stop on her virtual book tour.

I recommend you purchase the book today. Here’s why:  It’s a source every time-strapped communicator can count on time and time again – comprehensive, accessible and smart. When you buy the book before midnight tonight (June 1, 2010) and forward your receipt to book@nonprofitmarketingguide.com, you’ll be entered to win a free Getting Attention tagline review. You’ll also be entered into a drawing on Friday for several All-Access Passes to the Nonprofit Marketing Guide Webinar Series.

Here’s a small taste of Kivi’s practical nonprofit marketing advice…

“Where do I begin?”

That’s hands down the most frequently-asked question that nonprofit communicators ask consultants like Nancy and me.

Like any good consultant (or therapist), I always respond with a question of my own: What is it that you want people to do?

I can usually tell how long – and difficult – the conversation will be based on the answer I get. Responses like these signal a long conversation ahead:

  • “We want them to support . . .”
  • “We want them to care about . . . ”
  • “We want them to understand . . . ”

The problem with responses like these is that there isn’t any specific action involved. No one is doing anything. So I ask the same question again, but using the language from the response.

  • What does someone do when they are supporting you?
  • What does someone do to show they care?
  • What does someone do when they understand?

Now, we start to get to more specific responses, like

  • “Give us money.”
  • “Call their legislator.”
  • “Talk to their children about it.”

With these more specific actions as our goals, we’re equipped to shape a nonprofit marketing strategy. The conversation continues by discussing

  • Who needs to take these actions (helps us define the target audience)
  • What will motivate them to act (aids in creating a powerful message)
  • How and where to reach them (guides us in channel selection).

Writing an email newsletter or updating your Facebook page may end up as key elements of your strategy, but tactics aren’t the place to start . Instead, take some time – even just five minutes of quiet behind a closed door – to sort through these questions. That’s where to begin.

Transform Staff Bios from Mundane to Magical in 6 Easy Steps

When it comes to building relationships and trust with prospective donors and volunteers, service users or program participants and other vital audiences, the smallest details can make a huge impact, especially when they’re about your organization’s people.

Relationships are built person-to-person, not person-to-organization. So put your people forward! Pithy, punchy staff bios–with photos–can work to introduce prospects to your organization at a personal, emotional level, motivating them to dig more deeply into the details of what your nonprofit has to offer or how they can get involved.

Here are some well-tested guidelines for crafting bios that will help audiences connect with your organization, illustrated by models from the field:

1. Start with these bio basics

Staff bios are simply a story-based version of the information you’d usually include in a resume. This format is less formal, and gives you an opportunity to highlight some interesting facts about each team member while injecting a touch of personality. The main goals of these bios are to give the reader an accurate sense of whom your team members are and what they do, to establish expertise and credibility, and to qualify their experiences and background. These elements combine to nurture trust in your team and your organizational brand.

Even organizations that do so much right, like the Appalachian Mountain Club, can misstep here. The AMC’s laundry list of leadership names gives me no sense of the organization’s culture or a face or personal detail to hold on to! I like seeing photos of some of the animals saved by the Espanola Valley Humane Society, but wish I could learn more about some of the team so dedicated to this important work. It’s tough to take the next step in getting involved when you can’t get a sense of whom you’ll be working with (as a donor, volunteer, activist).

2. Introduce the folks who make your organization work on a daily basis, not just top leadership.

Provide bios for your leadership (including board members), but go beyond that to incorporate bios of program, communications, fundraising and other key staff at the director or manager level if possible.

If your organization is huge, and it’s not feasible to feature all directors and managers, cycle their bios on your site. If your organization is very small, include bios for all staff members, since they are all so hands on.

Here’s why:

  • When I’m probing an org I’m thinking of giving to the first time, one where I may volunteer, or a prospective client, I want to know who’s on the ground, not just who’s running the show.
  • These are the folks that the media will want to source as experts in the field.
    • Remember to link to bios via your Newsroom and Experts listings, as well as in your About Us/Leadership content.
  • Plus, the perspectives and expertise of your organizations directors and managers add up to a strong take on your organization’s culture, values and long-term planning.
    • Sometimes showing it is just (or more) important than saying it.
  • Remember, different audiences will want to make connections at different levels. A prospective board member may limit his digging into senior management; but a prospective new organizational partner or hire is going to want to learn more about his possible colleagues-to-be.

Examples:

3. Make Bios Clear, Friendly and Brief

Consider team bios the written equivalent of a conversation opener at a professional gathering, so make it brief and compelling. Otherwise, you’ll lose your reader in a flash:

  • Make it real by asking team members to draft their own bios to guidelines you provide.
  • Advise them to write in third person (as if someone else is writing it for them)—this enhances the professionalism and makes readers more willing to trust what’s being said.
  • Use a conversational tone.
  • Split bios into short paragraphs to make them easier to digest and for online versions, include supporting information as links whenever possible.
  • Skip non-essential details such as hometown and all degrees.
  • Add a personal end note as a finale. This is the kind of info that readers can relate to quickly on an emotional level.

These Clean Water Action team bios are clear, friendly, brief and highly effective in establishing comfort and a sense of the organization. I was particularly engaged by the personal end notes. Here’s one that helps me get a real sense of Michael Kelly, Communications Director: You can usually find Michael wandering through any of the Smithsonian Institutions (Free! Museums!) or searching for a decent record store in DC during his free time. If he’s not there, look in the nosebleed section of RFK Stadium or Nationals Park.

4. Incorporate these elements in each bio (share this list with your colleagues as they draft their bios)

  • Introduce yourself as if you’re meeting a stranger. Lead in with your name. People need to know who you are before they hear what you’re all about.
  • Talk in the third person.
  • Immediately state what you do. If you are “Communications Associate,” don’t wait until the last moment to say it. This establishes your role or niche right away. Your most important details should go in the first sentence.
  • Touch on your most important accomplishments, rather than listing them all. A bio is not a resume.
  • Include items of professional interest. Do make note of your most important or relevant professional designations, associations and awards. These show you have deep connections in the field.
  • Make sure you mention speaking engagements and/or published articles or books. Such credibility boosters are a subtle third-party endorsement.

5. The photo makes the initial connection — make sure it’s a good one

  • Keep the photo style (formal or casual, inside or out) in keeping with your organization’s style.
  • Use a color headshot. Some prospects will just look at your photo and draw a conclusion; the picture needs to be so good it can stand alone.
  • Make eye contact, and dress neatly and professionally (a suit is definitely not a must, and sometimes professional means jeans). But as my mom always told me, “appearances matter.”
  • These photos of Hudson Clearwater staff members (scroll down, they’re there) are incredibly warm and welcoming. They visually convey the spirit of the organization—vibrant and outdoorsy!

6. Keep it fresh

Once you have team bios you’re comfortable with, remember that they’re not set in stone. You’ll want to update and modify them periodically to reflect changes. Ask your colleagues to keep their bios in mind, and to share updates with you as they evolve.

What are your strategies for crafting team bios that engage your audiences at a personal level, and for keeping them fresh? Please share your techniques here.

P.S. Profiles of donors, program participants and others served and volunteers can be extremely powerful too. More on that in a follow up article.

How to Time Your Marketing Outreach for Greatest Impact – Begin with the Open-Minded Moment

Timing is everything. It’s the gatekeeper to having even a chance of connecting with your target audiences.

If you do connect with your network at the right time – when they are open minded – you have a good chance of motivating action (assuming your messaging clearly conveys the values and interest you share with network members, and the benefit the action will bring to them). If it all comes together, your network will pause, listen and is most likely to act.

But if you connect with your network members at a time when their minds are closed – when they’re getting their kids ready for school, prepping to deliver a key presentation, gobbling lunch or about to finish up for the day – your outreach will fall flat, no matter how well it’s crafted.

That’s why knowing your target audiences’ daily habits and schedule is central to engaging them. You need to pinpoint their open-minded moments.

1) Find the Open-Minded Moments

You’ve told me that few of you actually know how to get to know the members of your network, including what their days are really like (a.k.a. when they are open minded).

Just as you’d show interest and respect in meeting your mother-in-law-to-be, your partner’s colleague, new neighbor or even a stranger you meet at a party, show some respect to your target audiences.

Talk to them, find out what’s important to them and what works for them, and ask your colleagues to do the same. The timing of open-minded moments is just one topic to cover.

Formalize the getting-to-know-you process and make it an ongoing one by taking these steps:

  • Involve your colleagues cross-organization in info gathering – anecdotal conversations can be incredibly productive.
    • Ask them to help and focus them on the key question of the moment. Right now, it’s the time network members are most likely to dig into an email, click through to an event shared by a friend on Facebook or pick up the phone.
    • Train them to ensure they’re most effective at getting real, useful information.
    • Make sure there’s an easy way for them to log and share these insights.
  • Create personas (in-depth profiles) for no more than three groups or segments within each of three or fewer primary target audiences.
    • Each group should share common wants, interests and habits.
    • Base personas on individuals you know if you can.
    • Flesh out their lives so you have a true sense of who they are, beyond a demographic or giving level.
  • Engage your marketing advisory team (or form one if you don’t have one already).
    • There are five or 10 folks that you work with who are passionate about your cause and frequently in touch.
    • Select those that are representative of your primary target audiences and ask if they’re willing to give you no more than 10 minutes monthly to provide feedback on various marketing questions.
    • 90% of them will say yes and that’s instant, valuable audience research.
  • Research directly via online surveys and informal phone interviewing and/or focus groups.

2) Then Tweak Your Timing to Your Channel

Once you get to know your target audiences – especially what they want, but also when they are open minded – you’re well positioned to connect with them.

But you can do even more to fine-tune timing according to usage habits of specific channels – from email to Facebook, as long as you remain focused on the open-minded moments.

Here are the two most valuable guidelines that I learned from online communications expert Dan Zarella via his recent Science of Timing webinar.

  1. Reach out when others aren’t, if that’s when your network is open-minded.
    Dan introduced me to this concept of contra-competitive timing. Here’s an example: It used to be thought that the most effective time to send e-newsletters or other mass email was 11am on Tuesday or Wednesday morning. However, as you can imagine, everyone started doing just that, resulting in a very crowded inbox at those times.
  2. Contra-competitive timing is the opposite approach…looking for the quiet moments as long as they are times when your network is open-minded. Open mindedness is the ultimate criteria for fine-tuning your timing.

  3. Weekends are the new black. Consider reaching out on weekends when your audiences have more time and attention for you. But ask them first if that’s right, and test your weekend outreach before going all out.

Don’t forget that you have to figure time zone into your timing planning. If you reach out to those within a single time zone, just follow the guidelines shared below. But if your target audiences are more dispersed and in multiple time zones, you want to ensure you bridge those time zones in your outreach or are able to segment your list for e-news and email blasts.

BTW, these guidelines are relevant for professional and personal communications. Online communications dramatically reduces the personal/professional divide in open- minded moments.

Here’s how you can do even more with timing your marketing outreach to open-minded moments:

E-newsletter and Email Blast Timing

  • Dare to send on the weekend to personal email addresses. Email open rates are higher on the weekends because people pay more attention to emails then. This holds true if your email list is most personal email addresses; not as fully if you reach out to folks at their work emails.
  • Send email blasts early in the morning to take advantage of contra-competitive timing (when you go against common practice in email timing to increase your chance to be heard and get your content noticed.)
  • Keep content relevant to keep your network engaged. Newer subscribers are more likely to open your emails and click on the links. Make every subscriber feel like your e-news or email blast is relevant every time.

Blog Post Timing

  • Post on Monday morning. Page views are the highest point of the week at that point.
  • If your goal is mostly to generate conversation, post on Saturday morning. Readers are mostly likely to comment over the weekend, when they have more time. However, post views dip strongly over the weekend. Also, weekend comments won’t flow in if you’re hoping to connect on a purely professional basis.
  • Blog more frequently. If you blog less than two times a week, readers won’t be looking for your posts. Just as when you send your e-news less than once a month, readers will forget all about your organization between issues and are less likely to open your e-news.

Facebook Post Timing

  • Focus your Facebook posting on mornings and weekends. That’s when most of us are there. Saturday and Sunday till 11am (figure in time zones if you’re reaching out nationally) are primo Facebook times.

Twitter Timing

  • Don’t overload with your own content – Plan on spacing out tweets related to your own content. But if your organization’s goal is to become the next master curator of content on your issue or field, tweet external content and retweet as much as you like.
  • Tweet mid- to late-afternoon if you’re seeking retweets. RTs are vital if you’re trying to grow your network.
  • Tweet late morning (11am) or late afternoon (5pm) for greatest click-through rates. Click-throughs are key to increasing your networks engagement.

What are your criteria for timing your online marketing outreach?
How do you decide when to email, blog, post on Facebook and/or Tweet? And how do those times overlap with offline outreach? Please share your timing strategies and criteria here.

Top Dog Media Guide for Nonprofits: The Publicity Hound

I just discovered The Publicity Hound, an info-packed blog written by publicity expert Joan Stewart. Joan provides quick, useful tips on topics from working with media photographers to when to pass up publicity. Take a look. I think you’ll find Joan’s insights very useful for your nonprofit’s media work.

Are you Getting Attention?

Google Grants Provides Free Advertising to Nonprofit Orgs

Google is demonstrating its commitment to sharing its success with the nonprofit sector with its new in-kind grant program:

"It harnesses the power of our flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online. Google Grants has awarded AdWords advertising to hundreds of non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIV education. "

Google Grant recipients use their award of free AdWords advertising on Google.com to raise awareness and increase traffic to their websites. Each organization that receives a Google Grant gets at least three months of in-kind advertising. Here are some recent success stories:

  • Room to Read, which educates children in Vietnam, Nepal, India and Cambodia, attracted a sponsor who clicked on its AdWords ad. He has donated funds to support the education of 25 girls for the next 10 years.
  • The US Fund for UNICEF’s e-commerce site, Shop UNICEF, has experienced a 43 percent increase in sales over the previous year.
  • CoachArt, supporting children with life-threatening illnesses through art and athletics programs, has seen a 60 to 70 percent increase in volunteers.

Click here for details on how to apply.

20 Ways to Make Your Nonprofit Stand Out

This great list of questions to ask yourselves as you shape your nonprofit’s messages was written by Kathy Widenhouse, a freelance writer for nonprofits, and featured in the always useful Writing for Nonprofits e-newsletter.

Use these questions to shape a list of attributes that make your organization unique, then focus on the one or two that are most compelling. Features those consistently in headlines and other high-profile marketing messages, and weave the balance into body copy. Here’s Kathy’s list:

Distinguishing your nonprofit from the competition

1. How is the organization different from its closest competition or colleague organization?

2. What additional services does your organization provide that others don’t?

3. What services are more effective through your organization?

4. Does your organization offer a competitive price or greater value?

5. How does your service excel in quality (from your audiences’perspective)?

6. What specific or timely event(s) does your nonprofit address?

Demographic Differentiators

7. Within a certain geographic radius, are you the only/among the few organizations that offer your type of product or service?

8. What particular age group, gender or income level finds appeal in your services?

9. What secondary demographic group finds appeal in your services?

Staffing

10. How do your staff members’ skills make your organization more attractive?

11. How do your staff members’ unique training and experience enhance your nonprofit?

12. How does their passion or excitement for your group’s mission augment your effectiveness?

Track Record 

13. How long have you successfully been in business?

14. If you are new, how do you explain your success in such a short time?

15. How do your outcomes measurements look?

16. What are your donor satisfaction statistics?

17. What do clients and donors say about your organization?

Vision

18. Is your mission or are the services you provide visionary in any way?

19. Do you find that your services are not duplicated elsewhere–or only in a cursory way?

20. Do you repeatedly develop new approaches and services to stay ahead?

Are you Getting Attention? Subscribe to our free e-newsletter today.

9 Steps to Great Nonprofit Podcasting

Hats off to Internet marketing consultant and blogger Carson McComas (aka frogbody) for drafting his right-on-the-money list of podcast guidelines. I’ve riffed from his list to create this one for nonprofits:

1) Keep your podcasts short at the beginning.

  • No longer than 10-15 minutes till you test  what works best.
  • Portability is one of the greatest draws of podcasting, and you don’t want your listener to have to stop mid-cast.
  • The ideal podcast length may be generationally-based. Research just now underway.
  • But, in time, if the subject, and podcasters, can support it, you can go up to 30 or 45 minutes.

2) Stick to a single topic for each podcast.The format is tight, keep the focus that way too.

3) Keep your nonprofit’s podcast voice personal and chummy.

  • Remember what a turn-off the voice equivalent of muzak (think automated tele-marketer), and do everything you can to avoid that.

4) Outline your podcast, before you start recording.

  • This should be a no brainer but you’d be surprised. Nothing will discourage your nonprofit’s listeners from listening again as much as a drifting, focus-free podcast.
  • Stay on message.

5) Verbally identify your podcast at the start of your podcast with “Date, issue number, topic/guest, etc.

  • We need this meta data to give it context.
  • Someone may listen out of sequence months or years later. “Take a couple seconds to lay it out at the start,” advises Carson.

6) A conversation is more engaging than a monologue.

  • Bring a second podcaster into the conversation, when possible for variety in voice and perspective. Keeps things a little more lively.
  • Carson thinks that a male-female conversation is most compelling. I’m not sure here. What do you think?

7) When you interview a guest, don’t hog the mike.

  • Remember, the reason you’re doing the interview is that your guest has something to say.
  • Let him or her say it, with you serving as facilitator.

8 ) Be professional, with your equipment, and your editing.

  • You wouldn’t throw a poorly-printed campaign into the mail, so why would you produce a hard-to-hear, unedited podcast?
  • Tighten up your podcast like you do every written communication. Your listeners will thank you.

9) Make it easy for listeners to get new podcasts via email

  • Include iTunes and Odeo subscribe links on your nonprofit’s blog and website to make it easy to subscribe.