Star Light, Star Bright — Don’t Miss These Ops for Your Nonprofit to Shine

Star Light, Star Bright -- Don't Miss These Ops for Your Nonprofit to ShineKivi Miller, mastermind behind the Carnival of Nonprofit Consultants, asked for input on some of nonprofits’ most commonly missed or overlooked opportunities to share success stories, good deeds, accomplishments. What should nonprofits be bragging about, but aren’t? What tools can you use to help your organization shine more brightly?

I anticipate an incredibly useful conversation among the experts who participate in the Carnival. Here are a few of my ideas:

  • Comment — Every time you read about another nonprofit’s accomplishment, innovation, success or new program, you have an opportunity to talk about your organization’s related accomplishment etc.
    • Blog comments, list servs and MySpace pages are all great venues for doing so.
  • Speak and share — Toot your own horn while you share your expertise and the experience with colleagues in nonprofit communications, via Webinar, conference, workshop:
    • I just finished participating in a Webinar (web-based conference call) with players in the powerful communications success enjoyed by the Bulletin of the Atomic Scientists when it moved its doomsday clock closer to midnight.
    • Participation is a benefit of my membership in The Communications Network, an association of communications specialists working for and with foundations.
    • Speakers included the Bulletin’s ED and the various communications experts who shaped the very innovative campaign.
    • The result was a great learning experience for me, and a wonderful opportunity for the Bulletin to spread the word on the hows, whys and results of its innovative campaign.I’m going to write about it, and I’m sure others will spread the word too.
    • Also, a great way for a professional association to offer a benefit for its members — a win-win for The Communications Network and the Bulletin.
  • Quit Thinking so Much, and Make it Quick and Easy — Sometimes I think we all overthink. One of the most effective communications I absorbed recently was a simple letter-size flyer I picked off the circulation desk at the local library. Titled Facts and Figures for 2006, it cites number of patrons served, books checked out, volumes purchased and other stats that say a lot, without any comment from library staff. Less is more in action.

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Nancy Schwartz in Blogging for Nonprofits, Nonprofit Communications, Special Opportunities, Unique Approaches | 8 comments
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